A data profile of the people who buy, follow and care about Swappie in Sweden — modelled from more than twelve digital signal sources. Swappie has an estimated audience of 1,382,073 people in Sweden.
Swappie has an estimated audience of 1,382,073 people in Sweden. 48.1% are female, 51.9% are male, average age 42.5. Top brand affinities: Apple Store, Xiaomi, Huawei, Samsung Galaxy, Elgiganten.
Top brand affinities include Apple Store, Xiaomi, Huawei, with strongest over-indexing on Apple Store (30.02× the country average).
Demographically, the Swappie audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Swappie fan in Sweden is balanced, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Apple Store.
The key figures that characterise the Swappie profile in Sweden.
48.1% are female, 51.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 42.5 |
| Estimated audience size | 1,382,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
The strongest cross-interests of the Swappie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Store | Shopping | 30.02× | ||
| 02 | Xiaomi | Technology & Electronics | 15.53× | ||
| 03 | Huawei | Technology & Electronics | 15.04× | ||
| 04 | Samsung Galaxy | Technology & Electronics | 11.43× | ||
| 05 | Duvet | Home & Garden | 9.21× | ||
| 06 | Microcredit | Business & Career | 7.63× | ||
| 07 | OLX | Shopping | 7.49× | ||
| 08 | Hitachi | Technology & Electronics | 5.86× | ||
| 09 | Digital Trends | Technology & Electronics | 3.62× | ||
| 10 | Internet & Social Media | 3.17× | |||
| 11 | Headphones | Technology & Electronics | 2.84× | ||
| 12 | Apple Watch | Technology & Electronics | 2.54× | ||
| 13 | Modern architecture | Arts & Culture | 2.16× | ||
| 14 | Jotex | Shopping | 2.04× | ||
| 15 | Elgiganten | Shopping | 1.95× | ||
| 16 | Intersport | Shopping | 1.92× | ||
| 17 | Digital photography | Business & Career | 1.89× | ||
| 18 | Indeed.com | Business & Career | 1.87× | ||
| 19 | Apple | Technology & Electronics | 1.67× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.93× | |
| Career Orientation | POWER | 1.40× | |
| Social Media Usage | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Sustainability | BALANCE | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Swappie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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