Rascasse Audience Intelligence

Swappie Target Market in Germany

A data profile of the people who buy, follow and care about Swappie in Germany — modelled from more than twelve digital signal sources. Swappie has an estimated audience of 1,072,079 people in Germany.

#801among Brand in Germany#310in Technology & Electronics

The average Swappie fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Apple Store, Mobile phone accessories, Google Drive, with strongest over-indexing on Apple Store (31.77× the country average).

Demographically, the Swappie audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Swappie fan in Germany is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Apple Store.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swappie profile in Germany.

Audience size
1.1M
in Germany
Gender
38.7%♀
61.3% male
Age
37.0
average years
Country rank
#6129
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Swappie

38.7% are female, 61.3% are male, average age 37.0.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Swappie audience in Germany
MetricValue
Female38.7%
Male61.3%
Average age37.0
Estimated audience size1,072,079
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Swappie audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Swappie audience comes from Germany.

Worldwide audience distribution share by country for Swappie
CountryShare
Italy39.7%
Sweden11.5%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swappie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swappie customers by region in Germany
#RegionReachAffinity×
01Sachsen~70K1.29×
02Baden-Württemberg~200K1.16×
03Niedersachsen~100K1.12×
04Bayern~200K1.08×
05Thüringen~30K1.07×
06Nordrhein-Westfalen~200K1.05×
07Schleswig-Holstein~40K1.04×
08Hessen~80K1.02×
09Hamburg~20K1.02×
10Rheinland-Pfalz~50K1.01×
11Saarland~10K0.96×
12Brandenburg~30K0.95×
13Berlin~40K0.91×
14Sachsen-Anhalt~20K0.84×
15Bremen~7K0.83×
16Mecklenburg-Vorpommern~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Swappie, Germany
0.72×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swappie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swappie audience
#·InterestCategoryAffinity×
01Mobile phone accessoriesTechnology & Electronics32.51×
02Apple StoreShopping31.77×
03DuvetHome & Garden26.83×
04Daniel Day-LewisMovies & TV17.79×
05PhotocopierBusiness & Career15.13×
06WebExTechnology & Electronics14.85×
07Google DriveTechnology & Electronics14.63×
08Office 365Technology & Electronics14.18×
09Mac OSTechnology & Electronics14.14×
10Christina ApplegateMovies & TV9.17×
11Google MapsInternet & Social Media8.43×
12Advanced Micro DevicesTechnology & Electronics8.40×
13Google ChromeInternet & Social Media7.65×
14Desktop computersTechnology & Electronics6.00×
15TicketmasterTravel & Leisure4.60×
16Apple WatchTechnology & Electronics4.03×
17Ornamental plantHome & Garden4.00×
18RefrigeratorHome & Garden3.97×
19Google NewsNews3.45×
20TikTokInternet & Social Media1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swappie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swappie audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.63×
Early Adopter MentalityPOWER1.57×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swappie audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Convenience OrientationPREMIUM0.84×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Swappie's target market in Germany?

Swappie's target market in Germany covers an estimated 1,072,079 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Swappie customers?

38.7% of the Swappie audience are female, 61.3% are male, with an average age of 37.0 years.

03

Which brands do Swappie fans like most?

Swappie fans show strongest brand affinity for Apple Store (31.77×), Mobile phone accessories (32.51×), and Google Drive (14.63×) over the country average.

04

Where do Swappie fans live in Germany?

Swappie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Swappie fans also like?

Beyond Swappie itself, the audience over-indexes on Mobile phone accessories (32.51×), Google Drive (14.63×), Google Maps (8.43×), and Office 365 (14.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Swappie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swappie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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