Swappie Audience in Germany
Swappie has an estimated audience of 1,044,194 people in Germany. 39.1% are female, 60.9% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Drive, Office 365, Google Maps, Apple Store, Photocopier.
The average Swappie fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Drive, Office 365, Google Maps, with strongest over-indexing on Google Drive (15.84× the country average). Demographically, the Swappie audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Swappie fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 37.0 |
| Estimated audience size | 1,044,194 |
Audience persona
The typical Swappie fan in Germany is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 243,437 | 1.07× |
| Bayern | 187,668 | 1.12× |
| Baden-Württemberg | 169,741 | 1.19× |
| Niedersachsen | 116,042 | 1.14× |
| Hessen | 83,017 | 1.04× |
| Sachsen | 66,006 | 1.29× |
| Rheinland-Pfalz | 53,444 | 1.02× |
| Berlin | 44,878 | 0.96× |
| Schleswig-Holstein | 39,185 | 1.05× |
| Brandenburg | 30,577 | 0.94× |
| Thüringen | 28,617 | 1.08× |
| Hamburg | 24,739 | 1.05× |
| Sachsen-Anhalt | 21,624 | 0.8× |
| Saarland | 11,774 | 0.92× |
| Mecklenburg-Vorpommern | 10,424 | 0.52× |
| Bremen | 7,255 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 15.84× | Technology & Electronics |
| Office 365 | 15.74× | Technology & Electronics |
| Google Maps | 7.24× | Internet & Social Media |
| Apple Store | 10.57× | Shopping |
| Photocopier | 18.19× | Business & Career |
| Daniel Day-Lewis | 16.1× | Movies & TV |
| WebEx | 16.55× | Technology & Electronics |
| Apple Watch | 5.1× | Technology & Electronics |
| Mobile phone accessories | 11.13× | Technology & Electronics |
| Apple | 2.38× | Technology & Electronics |
| Spiegel Online | 2× | News |
| Google Chrome | 6.31× | Internet & Social Media |
| Forex Online Trading | 9.01× | Business & Career |
| FIFA World Cup | 1.89× | Sports |
| TikTok | 1.63× | Internet & Social Media |
| Mac OS | 15.21× | Technology & Electronics |
| Airbnb | 2.02× | Travel & Leisure |
| Advanced Micro Devices | 7.58× | Technology & Electronics |
| Christina Applegate | 8.45× | Movies & TV |
| KK Crvena zvezda | 17.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.83 |
| Sustainability | BALANCE | 1.59 |
| Luxury Orientation | PREMIUM | 1.56 |
| Sports Activity | POWER | 1.53 |
| Design Affinity | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 40.7% |
| Sweden | 11.3% |
| Germany | 8.7% |
See Swappie audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Swappie have in Germany?
Swappie has an estimated audience of 1,044,194 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swappie fans?
39.1% of Swappie fans are female, 60.9% are male, with an average age of 37.0 years.
Which brands do Swappie fans like most?
Swappie fans show strongest brand affinity for Google Drive (15.84×), Office 365 (15.74×), and Google Maps (7.24×) over the country average.
Where do Swappie fans live in Germany?
Swappie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,437), Bayern (reach 187,668), and Baden-Württemberg (reach 169,741). These three regions account for the largest share of the active audience.
What other brands do Swappie fans also like?
Beyond Swappie itself, the audience over-indexes on Office 365 (15.74×), Google Maps (7.24×), Apple Store (10.57×), and Photocopier (18.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swappie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.