A data profile of the people who buy, follow and care about Samsung in Sweden — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 1,155,335 people in Sweden.
Samsung has an estimated audience of 1,155,335 people in Sweden. 38.7% are female, 61.3% are male, average age 43.3. Top brand affinities: Elgiganten, Tele2, Used car, Vattenfall, Plug-in hybrid.
Top brand affinities include Elgiganten, Tele2, Used car, with strongest over-indexing on Elgiganten (1.55× the country average).
Demographically, the Samsung audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Samsung fan in Sweden is more male, around 43.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Samsung profile in Sweden.
38.7% are female, 61.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 43.3 |
| Estimated audience size | 1,155,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Samsung audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conglomerate (company) | Business & Career | 3.40× | ||
| 02 | Smart TV | Technology & Electronics | 2.28× | ||
| 03 | Master of Business Administration | Business & Career | 1.92× | ||
| 04 | Sustainable agriculture | Home & Garden | 1.91× | ||
| 05 | Tele2 | Technology & Electronics | 1.88× | ||
| 06 | Home automation | Technology & Electronics | 1.88× | ||
| 07 | Western Union | Business & Career | 1.82× | ||
| 08 | Vehicle insurance | Cars & Mobility | 1.80× | ||
| 09 | Safety | Home & Garden | 1.76× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 1.66× | ||
| 11 | Heat pump | Home & Garden | 1.64× | ||
| 12 | Used car | Cars & Mobility | 1.61× | ||
| 13 | Electrolux | Home & Garden | 1.58× | ||
| 14 | Elgiganten | Shopping | 1.55× | ||
| 15 | Vacuum cleaner | Home & Garden | 1.53× | ||
| 16 | Solar cell | Home & Garden | 1.53× | ||
| 17 | Home insurance | Business & Career | 1.52× | ||
| 18 | Solar power | Home & Garden | 1.51× | ||
| 19 | Vattenfall | Home & Garden | 1.50× | ||
| 20 | Lawn mower | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.42× | |
| Social Media Usage | JOY | 1.20× | |
| Design Affinity | PREMIUM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.46× | |
| Patriotism | CONSERVATISM | 0.52× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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