A data profile of the people who buy, follow and care about Samsung in Australia — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 2,862,381 people in Australia.
The average Samsung fan in Australia is 42.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Automobiles, Xero (software), The Good Guys, with strongest over-indexing on Automobiles (1.54× the country average).
Demographically, the Samsung audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Samsung fan in Australia is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Automobiles.
The key figures that characterise the Samsung profile in Australia.
50.2% are female, 49.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 42.8 |
| Estimated audience size | 2,862,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Samsung audience comes from Australia.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1M | 1.12× | |
| 02 | Victoria | ~1M | 1.12× | |
| 03 | Western Australia | ~400K | 1.04× | |
| 04 | Queensland | ~700K | 1.00× | |
| 05 | Australian Capital Territory | ~60K | 0.97× | |
| 06 | Northern Territory | ~30K | 0.97× | |
| 07 | South Australia | ~200K | 0.94× | |
| 08 | Tasmania | ~50K | 0.85× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conglomerate (company) | Business & Career | 2.65× | ||
| 02 | Samsung Galaxy | Technology & Electronics | 2.11× | ||
| 03 | Smart TV | Technology & Electronics | 1.87× | ||
| 04 | Barbeques Galore | Home & Garden | 1.83× | ||
| 05 | Cash Converters | Business & Career | 1.75× | ||
| 06 | OPSM | Fashion & Accessoires | 1.71× | ||
| 07 | The Good Guys | Home & Garden | 1.68× | ||
| 08 | Smart device | Technology & Electronics | 1.67× | ||
| 09 | Western Union | Business & Career | 1.63× | ||
| 10 | Rechargeable battery | Home & Garden | 1.61× | ||
| 11 | Electronic funds transfer | Business & Career | 1.59× | ||
| 12 | Casino games | Games | 1.59× | ||
| 13 | Broadband | Technology & Electronics | 1.58× | ||
| 14 | Repco | Cars & Mobility | 1.57× | ||
| 15 | Xero (software) | Brand | 1.55× | ||
| 16 | Smartwatch | Technology & Electronics | 1.55× | ||
| 17 | Automobiles | Cars & Mobility | 1.54× | ||
| 18 | Videotelephony | Technology & Electronics | 1.53× | ||
| 19 | Insurance policy | Business & Career | 1.51× | ||
| 20 | Home care | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.22× | |
| Family Orientation | CONSERVATISM | 1.07× | |
| Price Sensitivity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Mindfulness | BALANCE | 0.70× | |
| Luxury Orientation | PREMIUM | 0.74× |
Samsung's target market in Australia covers an estimated 2,862,381 people, concentrated in New South Wales and Victoria.
50.2% of the Samsung audience are female, 49.8% are male, with an average age of 42.8 years.
Samsung fans show strongest brand affinity for Automobiles (1.54×), Xero (software) (1.55×), and The Good Guys (1.68×) over the country average.
Samsung fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Xero (software) (1.55×), The Good Guys (1.68×), Repco (1.57×), and Cash Converters (1.75×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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