A data profile of the people who buy, follow and care about Samsung in Indonesia — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 5,005,418 people in Indonesia.
The average Samsung fan in Indonesia is 34.1 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Web fiction, Conglomerate (company), Listerine, with strongest over-indexing on Web fiction (1.54× the country average).
Demographically, the Samsung audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Samsung fan in Indonesia is more male, around 34.1 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Samsung profile in Indonesia.
40.5% are female, 59.5% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 34.1 |
| Estimated audience size | 5,005,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Samsung audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~500K | 1.35× | |
| 02 | South Sumatra | ~200K | 1.34× | |
| 03 | Banten | ~200K | 1.25× | |
| 04 | South Sulawesi | ~200K | 1.19× | |
| 05 | West Java | ~900K | 1.14× | |
| 06 | Central Kalimantan | ~50K | 1.14× | |
| 07 | Special Region of Yogyakarta | ~90K | 1.13× | |
| 08 | Riau Islands | ~60K | 1.09× | |
| 09 | North Sulawesi | ~60K | 1.09× | |
| 10 | Bangka-Belitung Islands | ~30K | 1.09× | |
| 11 | Jambi | ~60K | 1.08× | |
| 12 | East Kalimantan | ~90K | 1.07× | |
| 13 | South Kalimantan | ~70K | 1.06× | |
| 14 | North Sumatra | ~300K | 1.05× | |
| 15 | Central Java | ~500K | 1.04× | |
| 16 | Lampung | ~100K | 1.04× | |
| 17 | West Kalimantan | ~80K | 1.03× | |
| 18 | Riau | ~100K | 1.02× | |
| 19 | Bali | ~100K | 1.02× | |
| 20 | Southeast Sulawesi | ~40K | 1.01× | |
| 21 | Central Sulawesi | ~40K | 0.97× | |
| 22 | North Kalimantan | ~20K | 0.97× | |
| 23 | East Java | ~500K | 0.95× | |
| 24 | Papua (province) | ~30K | 0.92× | |
| 25 | West Sulawesi | ~20K | 0.89× | |
| 26 | West Papua | ~10K | 0.89× | |
| 27 | West Sumatra | ~80K | 0.88× | |
| 28 | Aceh | ~60K | 0.82× | |
| 29 | West Nusa Tenggara | ~50K | 0.82× | |
| 30 | Gorontalo (disambiguation)(2) | ~20K | 0.81× | |
| 31 | Bengkulu | ~30K | 0.80× | |
| 32 | Maluku | ~20K | 0.79× | |
| 33 | North Maluku | ~10K | 0.73× | |
| 34 | East Nusa Tenggara | ~30K | 0.60× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norfolk, Virginia | Travel & Leisure | 2.19× | ||
| 02 | Berklee College of Music | Business & Career | 2.13× | ||
| 03 | SSA | Travel & Leisure | 2.13× | ||
| 04 | Federation University Australia | Business & Career | 2.08× | ||
| 05 | Integrated Truss Structure | Topic | 2.00× | ||
| 06 | Quantum dot display | Technology & Electronics | 1.98× | ||
| 07 | Status quo | Music & Radio | 1.83× | ||
| 08 | Quarterback | Sports | 1.79× | ||
| 09 | English Mastiff | Pets & Animals | 1.72× | ||
| 10 | The World's 50 Best Restaurants | Food & Beverages | 1.71× | ||
| 11 | Listerine | Beauty & Wellness | 1.69× | ||
| 12 | Staples Inc. | Business & Career | 1.68× | ||
| 13 | Dual SIM | Technology & Electronics | 1.64× | ||
| 14 | Liqui Moly | Cars & Mobility | 1.64× | ||
| 15 | Modelling clay | Home & Garden | 1.62× | ||
| 16 | Web fiction | Literature | 1.54× | ||
| 17 | Infiniti | Cars & Mobility | 1.54× | ||
| 18 | Conglomerate (company) | Business & Career | 1.51× | ||
| 19 | Pfizer | Health | 1.51× | ||
| 20 | Honest (TV series) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.03× | |
| Individualism | JOY | 0.76× | |
| Need for Security | CONSERVATISM | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.32× | |
| Healthy Lifestyle | BALANCE | 0.37× | |
| Travelling | THRILL | 0.37× |
Samsung's target market in Indonesia covers an estimated 5,005,418 people, concentrated in West Java and Jakarta.
40.5% of the Samsung audience are female, 59.5% are male, with an average age of 34.1 years.
Samsung fans show strongest brand affinity for Web fiction (1.54×), Conglomerate (company) (1.51×), and Listerine (1.69×) over the country average.
Samsung fans in Indonesia are most concentrated in West Java (reach ~900K), Jakarta (reach ~500K), and East Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Conglomerate (company) (1.51×), Listerine (1.69×), Berklee College of Music (2.13×), and Staples Inc. (1.68×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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