A data profile of the people who buy, follow and care about Samsung in South Africa — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 1,610,555 people in South Africa.
Samsung has an estimated audience of 1,610,555 people in South Africa. 51.0% are female, 49.0% are male, average age 36.7. Top brand affinities: Samsung Galaxy, Smart TV, Mondo film, Conglomerate (company), Keno.
Top brand affinities include Samsung Galaxy, Smart TV, Mondo film, with strongest over-indexing on Samsung Galaxy (1.91× the country average).
Demographically, the Samsung audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Samsung fan in South Africa is balanced, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Samsung Galaxy.
The key figures that characterise the Samsung profile in South Africa.
51.0% are female, 49.0% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 36.7 |
| Estimated audience size | 1,610,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Samsung audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Apps for Work | Business & Career | 2.47× | ||
| 02 | Network service provider | Topic | 2.20× | ||
| 03 | Privacy mode | Technology & Electronics | 2.01× | ||
| 04 | Ericsson | Technology & Electronics | 1.99× | ||
| 05 | Samsung Galaxy | Technology & Electronics | 1.91× | ||
| 06 | Dual SIM | Technology & Electronics | 1.80× | ||
| 07 | Samsung Electronics | Home & Garden | 1.77× | ||
| 08 | Celcom | Technology & Electronics | 1.74× | ||
| 09 | Inductive charging | Home & Garden | 1.64× | ||
| 10 | Conglomerate (company) | Business & Career | 1.63× | ||
| 11 | KLK | Business & Career | 1.63× | ||
| 12 | YTL | Business & Career | 1.63× | ||
| 13 | IJM | Business & Career | 1.63× | ||
| 14 | Keno | Games | 1.61× | ||
| 15 | Mondo film | Movies & TV | 1.59× | ||
| 16 | Smart TV | Technology & Electronics | 1.58× | ||
| 17 | Midea (company) | Home & Garden | 1.55× | ||
| 18 | Suunto | Sports | 1.54× | ||
| 19 | Opera Software | Technology & Electronics | 1.54× | ||
| 20 | Exploitation film | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Social Media Usage | JOY | 0.64× | |
| Patriotism | CONSERVATISM | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.54× | |
| Travelling | THRILL | 0.56× | |
| Patriotism | CONSERVATISM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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