A data profile of the people who buy, follow and care about Samsung in United Arab Emirates — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 1,518,470 people in United Arab Emirates.
The average Samsung fan in United Arab Emirates is 34.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Quantum dot display, Samsung Pay, Samsung Electronics, with strongest over-indexing on Quantum dot display (1.88× the country average).
Demographically, the Samsung audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 6 regions tracked by Rascasse.
The typical Samsung fan in United Arab Emirates is more male, around 34.6 years old, with strong Social Media Usage tendencies and a notable affinity for Quantum dot display.
The key figures that characterise the Samsung profile in United Arab Emirates.
24.3% are female, 75.7% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 34.6 |
| Estimated audience size | 1,518,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 38% | |
| 30-39 | 29% | |
| 40-49 | 13% | |
| 50+ | 5% |
of the worldwide Samsung audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~200K | 1.11× | |
| 02 | Emirate of Sharjah | ~400K | 1.05× | |
| 03 | Emirate of Abu Dhabi | ~600K | 1.00× | |
| 04 | Ras Al Khaimah | ~80K | 1.00× | |
| 05 | Fujairah | ~30K | 0.93× | |
| 06 | Dubai | ~1M | 0.90× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quantum dot display | Technology & Electronics | 1.88× | ||
| 02 | Samsung Life Insurance | Business & Career | 1.75× | ||
| 03 | Samsung Pay | Technology & Electronics | 1.65× | ||
| 04 | Samsung Electronics | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.73× |
Samsung's target market in United Arab Emirates covers an estimated 1,518,470 people, concentrated in Dubai and Emirate of Abu Dhabi.
24.3% of the Samsung audience are female, 75.7% are male, with an average age of 34.6 years.
Samsung fans show strongest brand affinity for Quantum dot display (1.88×), Samsung Pay (1.65×), and Samsung Electronics (1.56×) over the country average.
Samsung fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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