A data profile of the people who buy, follow and care about Samsung in Colombia — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 3,533,273 people in Colombia.
Samsung has an estimated audience of 3,533,273 people in Colombia. 49.1% are female, 50.9% are male, average age 36.6. Top brand affinities: Ravenna, Itaú Unibanco, Incentive, Conglomerate (company), Satellite Internet access.
Top brand affinities include Ravenna, Itaú Unibanco, Incentive, with strongest over-indexing on Ravenna (1.56× the country average).
Demographically, the Samsung audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Samsung fan in Colombia is balanced, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Ravenna.
The key figures that characterise the Samsung profile in Colombia.
49.1% are female, 50.9% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 36.6 |
| Estimated audience size | 3,533,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Samsung audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EMC Corporation | Technology & Electronics | 2.37× | ||
| 02 | Satellite Internet access | Technology & Electronics | 2.21× | ||
| 03 | Tax break | Politics & Society | 2.05× | ||
| 04 | Incentive | Business & Career | 2.00× | ||
| 05 | SOCAR | Business & Career | 1.82× | ||
| 06 | Eudora, Kansas | Travel & Leisure | 1.75× | ||
| 07 | Curtis Institute of Music | Business & Career | 1.73× | ||
| 08 | Samsung Electronics | Home & Garden | 1.71× | ||
| 09 | Grundfos | Home & Garden | 1.69× | ||
| 10 | Santa Rita, Paraíba | Travel & Leisure | 1.66× | ||
| 11 | Itaú Unibanco | Business & Career | 1.65× | ||
| 12 | Slotomania - Slot Machines | Games | 1.65× | ||
| 13 | Oanda Corporation | Business & Career | 1.63× | ||
| 14 | Big News | Movies & TV | 1.60× | ||
| 15 | Cargo ship | Cars & Mobility | 1.57× | ||
| 16 | Ravenna | Travel & Leisure | 1.56× | ||
| 17 | Conglomerate (company) | Business & Career | 1.53× | ||
| 18 | Legion of Super-Heroes | Literature | 1.53× | ||
| 19 | KLK | Business & Career | 1.53× | ||
| 20 | Hap Seng | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Career Orientation | POWER | 0.88× | |
| Creativity | OPEN | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.47× | |
| Patriotism | CONSERVATISM | 0.47× | |
| Indulgence | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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