A data profile of the people who buy, follow and care about Yamaha Corporation in Colombia — modelled from more than twelve digital signal sources. Yamaha Corporation has an estimated audience of 2,215,817 people in Colombia.
Yamaha Corporation has an estimated audience of 2,215,817 people in Colombia. 24.5% are female, 75.5% are male, average age 31.9. Top brand affinities: MotoGP, Ducati, Suzuki, KTM, Husqvarna.
Top brand affinities include MotoGP, Ducati, Suzuki, with strongest over-indexing on MotoGP (4.75× the country average).
Demographically, the Yamaha Corporation audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
The typical Yamaha Corporation fan in Colombia is more male, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for MotoGP.
The key figures that characterise the Yamaha Corporation profile in Colombia.
24.5% are female, 75.5% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 31.9 |
| Estimated audience size | 2,215,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Yamaha Corporation audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.3% |
| Brazil | 13.8% |
| Japan | 7.5% |
The strongest cross-interests of the Yamaha Corporation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Husqvarna | Home & Garden | 10.31× | ||
| 02 | Powerade | Food & Beverages | 10.00× | ||
| 03 | Vespa | Cars & Mobility | 6.94× | ||
| 04 | Model building | Kids & Family | 6.50× | ||
| 05 | MotoGP | Sports | 4.75× | ||
| 06 | Chopper (motorcycle) | Cars & Mobility | 4.61× | ||
| 07 | Ducati | Cars & Mobility | 4.43× | ||
| 08 | KTM | Cars & Mobility | 3.82× | ||
| 09 | Electric bicycle | Cars & Mobility | 3.25× | ||
| 10 | Motocross | Sports | 3.14× | ||
| 11 | Electric motorcycles and scooters | Cars & Mobility | 2.78× | ||
| 12 | Harley-Davidson | Cars & Mobility | 2.64× | ||
| 13 | Automobile repair shop | Cars & Mobility | 2.42× | ||
| 14 | Used car | Cars & Mobility | 2.29× | ||
| 15 | Formula One | Sports | 2.18× | ||
| 16 | Suzuki | Cars & Mobility | 2.15× | ||
| 17 | Honda | Cars & Mobility | 1.89× | ||
| 18 | Public transport | Cars & Mobility | 1.84× | ||
| 19 | Energy drinks | Food & Beverages | 1.72× | ||
| 20 | Action games | Games | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.48× | |
| Risk Appetite | THRILL | 1.22× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.44× | |
| Mindfulness | BALANCE | 0.53× | |
| Spirituality | BALANCE | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Yamaha Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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