A data profile of the people who buy, follow and care about Samsung in Switzerland — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 1,046,214 people in Switzerland.
The average Samsung fan in Switzerland is 42.1 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Denner (supermarkets), Zattoo, Škoda Auto, with strongest over-indexing on Denner (supermarkets) (1.61× the country average).
Demographically, the Samsung audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Samsung fan in Switzerland is more male, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Denner (supermarkets).
The key figures that characterise the Samsung profile in Switzerland.
41.3% are female, 58.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 42.1 |
| Estimated audience size | 1,046,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Samsung audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.46× | |
| 02 | Vaud | ~100K | 1.36× | |
| 03 | Canton of Bern | ~100K | 1.35× | |
| 04 | Aargau | ~90K | 1.31× | |
| 05 | Valais | ~50K | 1.25× | |
| 06 | Fribourg | ~50K | 1.24× | |
| 07 | Solothurn | ~30K | 1.24× | |
| 08 | Canton of St. Gallen | ~60K | 1.22× | |
| 09 | Luzern | ~50K | 1.21× | |
| 10 | Basel-Landschaft | ~30K | 1.11× | |
| 11 | Canton of Geneva | ~80K | 1.10× | |
| 12 | Thurgau | ~30K | 1.05× | |
| 13 | Neuchatel | ~20K | 1.04× | |
| 14 | Basel-City | ~40K | 1.03× | |
| 15 | Ticino | ~40K | 1.02× | |
| 16 | Graubünden | ~20K | 1.01× | |
| 17 | Schwyz | ~10K | 0.97× | |
| 18 | Canton of Zug | ~10K | 0.88× | |
| 19 | Schaffhausen | ~7K | 0.84× | |
| 20 | Jura | ~6K | 0.84× | |
| 21 | Canton of Nidwalden | ~3K | 0.72× | |
| 22 | Appenzell Ausserrhoden | ~3K | 0.71× | |
| 23 | Canton of Glarus | ~3K | 0.71× | |
| 24 | Canton of Obwalden | ~3K | 0.65× | |
| 25 | Uri | ~2K | 0.62× | |
| 26 | Appenzell Innerrhoden | <1K | 0.57× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conglomerate (company) | Business & Career | 2.77× | ||
| 02 | Smart TV | Technology & Electronics | 2.25× | ||
| 03 | Smartwatch | Technology & Electronics | 1.79× | ||
| 04 | Vehicle insurance | Cars & Mobility | 1.77× | ||
| 05 | Home cinema | Technology & Electronics | 1.76× | ||
| 06 | Online banking | Business & Career | 1.75× | ||
| 07 | Credit (finance) | Business & Career | 1.73× | ||
| 08 | Hybrid electric vehicle | Cars & Mobility | 1.69× | ||
| 09 | Solar power | Home & Garden | 1.62× | ||
| 10 | Denner (supermarkets) | Shopping | 1.61× | ||
| 11 | Zattoo | Movies & TV | 1.60× | ||
| 12 | Breaking news | Movies & TV | 1.56× | ||
| 13 | MSN | News | 1.55× | ||
| 14 | Drill | Home & Garden | 1.54× | ||
| 15 | Mortgage loans | Business & Career | 1.53× | ||
| 16 | Life insurance | Business & Career | 1.53× | ||
| 17 | Swissquote | Business & Career | 1.51× | ||
| 18 | Revolut | Business & Career | 1.51× | ||
| 19 | Western Union | Business & Career | 1.51× | ||
| 20 | Škoda Auto | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.98× | |
| Social Media Usage | JOY | 0.76× | |
| Travelling | THRILL | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Sustainability | BALANCE | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.69× |
Samsung's target market in Switzerland covers an estimated 1,046,214 people, concentrated in Canton of Zürich and Canton of Bern.
41.3% of the Samsung audience are female, 58.7% are male, with an average age of 42.1 years.
Samsung fans show strongest brand affinity for Denner (supermarkets) (1.61×), Zattoo (1.6×), and Škoda Auto (1.5×) over the country average.
Samsung fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Zattoo (1.6×), Škoda Auto (1.5×), Swissquote (1.51×), and Breaking news (1.56×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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