A data profile of the people who buy, follow and care about Zattoo in Switzerland — modelled from more than twelve digital signal sources. Zattoo has an estimated audience of 1,151,212 people in Switzerland.
The average Zattoo fan in Switzerland is 36.7 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Hornbach, Škoda Auto, Livemusic, with strongest over-indexing on Hornbach (1.65× the country average).
Demographically, the Zattoo audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Zattoo fan in Switzerland is balanced, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Zattoo profile in Switzerland.
54.6% are female, 45.4% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 36.7 |
| Estimated audience size | 1,151,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 17% |
Where the Zattoo audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.62× | |
| 02 | Vaud | ~200K | 1.62× | |
| 03 | Canton of Bern | ~200K | 1.55× | |
| 04 | Fribourg | ~50K | 1.28× | |
| 05 | Neuchatel | ~30K | 1.25× | |
| 06 | Aargau | ~90K | 1.22× | |
| 07 | Valais | ~60K | 1.22× | |
| 08 | Basel-City | ~50K | 1.20× | |
| 09 | Basel-Landschaft | ~30K | 1.20× | |
| 10 | Ticino | ~50K | 1.11× | |
| 11 | Canton of St. Gallen | ~60K | 1.05× | |
| 12 | Schwyz | ~20K | 1.05× | |
| 13 | Canton of Geneva | ~80K | 1.04× | |
| 14 | Thurgau | ~30K | 1.04× | |
| 15 | Graubünden | ~30K | 1.03× | |
| 16 | Solothurn | ~30K | 1.01× | |
| 17 | Canton of Zug | ~10K | 0.98× | |
| 18 | Luzern | ~50K | 0.97× | |
| 19 | Jura | ~7K | 0.88× | |
| 20 | Schaffhausen | ~8K | 0.82× | |
| 21 | Appenzell Ausserrhoden | ~4K | 0.70× | |
| 22 | Appenzell Innerrhoden | ~1K | 0.70× | |
| 23 | Canton of Nidwalden | ~3K | 0.64× | |
| 24 | Canton of Glarus | ~3K | 0.64× | |
| 25 | Canton of Obwalden | ~3K | 0.63× | |
| 26 | Uri | ~2K | 0.61× |
The strongest cross-interests of the Zattoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ultra-high-definition television | Movies & TV | 5.95× | ||
| 02 | Home cinema | Technology & Electronics | 3.07× | ||
| 03 | Vehicle insurance | Cars & Mobility | 2.66× | ||
| 04 | Apple TV | Movies & TV | 2.44× | ||
| 05 | Škoda Auto | Cars & Mobility | 2.25× | ||
| 06 | Western Union | Business & Career | 2.23× | ||
| 07 | Tesla Motors | Cars & Mobility | 2.04× | ||
| 08 | Solar energy | Home & Garden | 1.96× | ||
| 09 | Livemusic | Music & Radio | 1.94× | ||
| 10 | Apple Watch | Technology & Electronics | 1.93× | ||
| 11 | Transfermarkt | Sports | 1.84× | ||
| 12 | Innovation | Business & Career | 1.76× | ||
| 13 | Renewable energy | Business & Career | 1.71× | ||
| 14 | High-definition television | Technology & Electronics | 1.70× | ||
| 15 | Real property | Home & Garden | 1.67× | ||
| 16 | Used car | Cars & Mobility | 1.66× | ||
| 17 | Hornbach | Shopping | 1.65× | ||
| 18 | Samsung | Technology & Electronics | 1.60× | ||
| 19 | Instant messaging | Internet & Social Media | 1.59× | ||
| 20 | Online games | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Early Adopter Mentality | POWER | 1.35× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Sustainability | BALANCE | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Zattoo's target market in Switzerland covers an estimated 1,151,212 people, concentrated in Canton of Zürich and Vaud.
54.6% of the Zattoo audience are female, 45.4% are male, with an average age of 36.7 years.
Zattoo fans show strongest brand affinity for Hornbach (1.65×), Škoda Auto (2.25×), and Livemusic (1.94×) over the country average.
Zattoo fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Zattoo itself, the audience over-indexes on Škoda Auto (2.25×), Livemusic (1.94×), Innovation (1.76×), and Transfermarkt (1.84×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Zattoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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