Zattoo Audience in Germany
Zattoo has an estimated audience of 1,051,161 people in Germany. 39.5% are female, 60.5% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Progressive rock, Unique Gifts, Stradivarius, Israel.
The average Zattoo fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Progressive rock, Unique Gifts, with strongest over-indexing on Loincloth (5.23× the country average). Demographically, the Zattoo audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand · Subtype: TV / music streaming
Demographics of Zattoo fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 38.6 |
| Estimated audience size | 1,051,161 |
Audience persona
The typical Zattoo fan in Germany is more male, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 257,605 | 1.12× |
| Bayern | 166,876 | 0.99× |
| Baden-Württemberg | 152,913 | 1.07× |
| Niedersachsen | 106,441 | 1.04× |
| Hessen | 74,763 | 0.93× |
| Berlin | 64,272 | 1.37× |
| Sachsen | 52,477 | 1.02× |
| Rheinland-Pfalz | 51,720 | 0.98× |
| Schleswig-Holstein | 41,218 | 1.09× |
| Brandenburg | 31,455 | 0.97× |
| Hamburg | 24,857 | 1.05× |
| Sachsen-Anhalt | 23,177 | 0.85× |
| Thüringen | 22,947 | 0.86× |
| Mecklenburg-Vorpommern | 17,282 | 0.86× |
| Saarland | 10,800 | 0.84× |
| Bremen | 8,632 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 5.23× | Fashion & Accessoires |
| Progressive rock | 1.93× | Music & Radio |
| Unique Gifts | 1.53× | Shopping |
| Stradivarius | 1.67× | Shopping |
| Israel | 1.65× | Travel & Leisure |
| Theocracy | 7.5× | Music & Radio |
| KLIX (AM) | 1.78× | Music & Radio |
| Home Delivery | 1.92× | Food & Beverages |
| Kodi (software) | 1.5× | Technology & Electronics |
| The Nice Guys | 2.78× | Movies & TV |
| Zagreb | 2.04× | Travel & Leisure |
| Gran Torino | 2.36× | Movies & TV |
| Metamorphoses | 1.59× | Literature |
| Staycation | 1.82× | Home & Garden |
| Eden Lake | 2.33× | Movies & TV |
| Low-carbon emission | 2.9× | Politics & Society |
| Ma Mère | 4.92× | Movies & TV |
| Keeper (password manager) | 1.87× | Technology & Electronics |
| Jaguar F-Pace | 2.75× | Cars & Mobility |
| Moroccan riad | 2.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.25 |
| Pet Ownership | JOY | 1.18 |
| DIY Mentality | THRILL | 1.18 |
| Patriotism | CONSERVATISM | 1.13 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 45.5% |
| Germany | 45.2% |
| Austria | 3.0% |
See Zattoo audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Zattoo have in Germany?
Zattoo has an estimated audience of 1,051,161 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zattoo fans?
39.5% of Zattoo fans are female, 60.5% are male, with an average age of 38.6 years.
Which brands do Zattoo fans like most?
Zattoo fans show strongest brand affinity for Loincloth (5.23×), Progressive rock (1.93×), and Unique Gifts (1.53×) over the country average.
Where do Zattoo fans live in Germany?
Zattoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 257,605), Bayern (reach 166,876), and Baden-Württemberg (reach 152,913). These three regions account for the largest share of the active audience.
What other brands do Zattoo fans also like?
Beyond Zattoo itself, the audience over-indexes on Progressive rock (1.93×), Unique Gifts (1.53×), Stradivarius (1.67×), and Israel (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zattoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.