Rascasse Audience Intelligence

Zattoo Target Market in Germany

A data profile of the people who buy, follow and care about Zattoo in Germany — modelled from more than twelve digital signal sources. Zattoo has an estimated audience of 983,130 people in Germany.

#869among Brand in Germany#809in Movies & TV

The average Zattoo fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steven Seagal, PietSmiet, Jens Lehmann, with strongest over-indexing on Steven Seagal (76.92× the country average).

Demographically, the Zattoo audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zattoo fan in Germany is more male, around 35.8 years old, with strong Need for Security tendencies and a notable affinity for Steven Seagal.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zattoo profile in Germany.

Audience size
983K
in Germany
Gender
41.7%♀
58.3% male
Age
35.8
average years
Country rank
#6643
Brand in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zattoo

41.7% are female, 58.3% are male, average age 35.8.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Zattoo audience in Germany
MetricValue
Female41.7%
Male58.3%
Average age35.8
Estimated audience size983,130
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Zattoo audience in Germany
Age bracketShare%
16-1930%
20-2919%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Zattoo audience comes from Germany.

Worldwide audience distribution share by country for Zattoo
CountryShare
Switzerland49.0%
Germany41.8%
Austria2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zattoo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zattoo customers by region in Germany
#RegionReachAffinity×
01Berlin~60K1.29×
02Schleswig-Holstein~40K1.11×
03Nordrhein-Westfalen~200K1.08×
04Baden-Württemberg~100K1.05×
05Niedersachsen~100K1.04×
06Hamburg~20K1.03×
07Sachsen~50K1.02×
08Bremen~8K1.02×
09Rheinland-Pfalz~50K0.97×
10Bayern~100K0.96×
11Brandenburg~30K0.96×
12Hessen~70K0.92×
13Thüringen~20K0.90×
14Sachsen-Anhalt~20K0.89×
15Mecklenburg-Vorpommern~20K0.89×
16Saarland~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Zattoo, Germany
0.88×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zattoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zattoo audience
#·InterestCategoryAffinity×
01Steven SeagalMovies & TV76.92×
02PietSmietGames54.48×
03Jens LehmannSports33.36×
04The Day After TomorrowMovies & TV12.27×
05Yvonne StrahovskiMovies & TV11.91×
06Infineon TechnologiesTechnology & Electronics11.00×
07Mark HarmonMovies & TV10.60×
08Oblivion (2013 film)Movies & TV10.29×
09Person of Interest (TV series)Movies & TV9.19×
10Ghostbusters (franchise)Movies & TV8.42×
11Smart TVTechnology & Electronics7.70×
12GitHubInternet & Social Media7.55×
13Mila KunisMovies & TV6.24×
14Gerard ButlerMovies & TV6.23×
15Python (programming language)Technology & Electronics4.47×
16Desktop computersTechnology & Electronics3.86×
17TransfermarktSports2.01×
18TagesschauMovies & TV2.00×
19NatureHome & Garden1.85×
20Google MapsInternet & Social Media1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zattoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zattoo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.42×
PatriotismCONSERVATISM1.39×
Early Adopter MentalityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zattoo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Sports ActivityPOWER0.74×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zattoo's target market in Germany?

Zattoo's target market in Germany covers an estimated 983,130 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zattoo customers?

41.7% of the Zattoo audience are female, 58.3% are male, with an average age of 35.8 years.

03

Which brands do Zattoo fans like most?

Zattoo fans show strongest brand affinity for Steven Seagal (76.92×), PietSmiet (54.48×), and Jens Lehmann (33.36×) over the country average.

04

Where do Zattoo fans live in Germany?

Zattoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Zattoo fans also like?

Beyond Zattoo itself, the audience over-indexes on PietSmiet (54.48×), Jens Lehmann (33.36×), Smart TV (7.7×), and Oblivion (2013 film) (10.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Zattoo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zattoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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