Rascasse Audience Intelligence

Yamaha Corporation Target Market in Indonesia

A data profile of the people who buy, follow and care about Yamaha Corporation in Indonesia — modelled from more than twelve digital signal sources. Yamaha Corporation has an estimated audience of 2,381,303 people in Indonesia.

#2among Entertainment in Indonesia
#39among Brand in Indonesia
#63in Technology & Electronics

Yamaha Corporation has an estimated audience of 2,381,303 people in Indonesia. 36.5% are female, 63.5% are male, average age 30.4. Top brand affinities: Slot machine, WhatsApp, Online poker, BTS, Women's clothing.

Top brand affinities include Slot machine, WhatsApp, Online poker, with strongest over-indexing on Slot machine (3.53× the country average).

Demographically, the Yamaha Corporation audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Need for Security, Community Orientation.

The typical Yamaha Corporation fan in Indonesia is more male, around 30.4 years old, with strong Need for Security tendencies and a notable affinity for Slot machine.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Yamaha Corporation profile in Indonesia.

Audience size
2.4M
in Indonesia
Gender
36.5%
63.5% male
Age
30.4
average years
Country rank
#869
Brand in Indonesia
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yamaha Corporation

36.5% are female, 63.5% are male, average age 30.4.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Yamaha Corporation audience in Indonesia
MetricValue
Female36.5%
Male63.5%
Average age30.4
Estimated audience size2,381,303
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Yamaha Corporation audience in Indonesia
Age bracketShare%
16-1937%
20-2932%
30-3916%
40-499%
50+6%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Yamaha Corporation audience comes from Indonesia.

Worldwide audience distribution share by country for Yamaha Corporation
CountryShare
United States16.3%
Brazil13.8%
Japan7.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yamaha Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yamaha Corporation audience
#·InterestCategoryAffinity×
01Max VerstappenSports4.72×
02BTSMusic & Radio4.10×
03Hair coloringBeauty & Wellness3.79×
04EyelashBeauty & Wellness3.59×
05Slot machineGames3.53×
06Flower bouquetHome & Garden3.26×
07Baby foodKids & Family3.20×
08Fashion showFashion & Accessoires3.12×
09Online pokerGames2.74×
10Mobile gamblingGames2.64×
11LotteryGames2.55×
12LipstickBeauty & Wellness2.34×
13Travel BloggerTravel & Leisure2.29×
14PizzaFood & Beverages2.25×
15Charity and causesBusiness & Career2.22×
16TravelokaTravel & Leisure1.93×
17WhatsAppInternet & Social Media1.88×
18Ligue 1Sports1.77×
19MotoGPSports1.71×
20Women's clothingFashion & Accessoires1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yamaha Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Yamaha Corporation audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.69×
Community OrientationOPEN1.55×
Early Adopter MentalityPOWER1.48×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Yamaha Corporation audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.47×
Price SensitivityPREMIUM0.50×
Design AffinityPREMIUM0.51×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Yamaha Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →