A data profile of the people who buy, follow and care about Outdoor enthusiast in Poland — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 1,962,202 people in Poland.
Outdoor enthusiast has an estimated audience of 1,962,202 people in Poland. 48.1% are female, 51.9% are male, average age 42.5. Top brand affinities: Business class, First class travel, Apple TV, Apple Watch, Digital photography.
Top brand affinities include Business class, First class travel, Apple TV, with strongest over-indexing on Business class (5.62× the country average).
Demographically, the Outdoor enthusiast audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
The typical Outdoor enthusiast fan in Poland is balanced, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Outdoor enthusiast profile in Poland.
48.1% are female, 51.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 42.5 |
| Estimated audience size | 1,962,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Outdoor enthusiast audience comes from Poland.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Model X | Cars & Mobility | 7.74× | ||
| 02 | Wearable technology | Technology & Electronics | 6.80× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 5.86× | ||
| 04 | Business class | Travel & Leisure | 5.62× | ||
| 05 | Apple TV | Movies & TV | 4.87× | ||
| 06 | International education | Business & Career | 4.84× | ||
| 07 | First class travel | Travel & Leisure | 4.65× | ||
| 08 | High-net-worth individual | Business & Career | 4.60× | ||
| 09 | Tesla Motors | Cars & Mobility | 4.32× | ||
| 10 | Apple Watch | Technology & Electronics | 4.08× | ||
| 11 | Crime fiction | Literature | 4.03× | ||
| 12 | Digital photography | Business & Career | 3.80× | ||
| 13 | Aston Martin | Cars & Mobility | 3.61× | ||
| 14 | Bentley | Cars & Mobility | 3.38× | ||
| 15 | Maserati | Cars & Mobility | 3.24× | ||
| 16 | Smart device | Technology & Electronics | 2.71× | ||
| 17 | Contemporary art | Arts & Culture | 2.46× | ||
| 18 | Airbnb | Travel & Leisure | 2.03× | ||
| 19 | Beaches | Travel & Leisure | 1.67× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.17× | |
| Price Sensitivity | PREMIUM | 2.12× | |
| Luxury Orientation | PREMIUM | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.70× | |
| Tradition | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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