A data profile of the people who buy, follow and care about Outdoor enthusiast in Switzerland — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 1,402,453 people in Switzerland.
Outdoor enthusiast has an estimated audience of 1,402,453 people in Switzerland. 48.4% are female, 51.6% are male, average age 44.1. Top brand affinities: Nature, Travel photography, Wildlife photography, Psychology, Digital photography.
Top brand affinities include Nature, Travel photography, Wildlife photography, with strongest over-indexing on Nature (1.75× the country average).
Demographically, the Outdoor enthusiast audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Travelling, Indulgence.
The typical Outdoor enthusiast fan in Switzerland is balanced, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Nature.
The key figures that characterise the Outdoor enthusiast profile in Switzerland.
48.4% are female, 51.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 44.1 |
| Estimated audience size | 1,402,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Outdoor enthusiast audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wildlife photography | Technology & Electronics | 3.04× | ||
| 02 | Travel photography | Technology & Electronics | 2.84× | ||
| 03 | Backpacking (travel) | Travel & Leisure | 2.58× | ||
| 04 | Summer vacation | Travel & Leisure | 2.56× | ||
| 05 | Digital photography | Business & Career | 2.40× | ||
| 06 | Fine-art photography | Technology & Electronics | 2.36× | ||
| 07 | Hiking boot | Fashion & Accessoires | 2.22× | ||
| 08 | Property finder | Home & Garden | 2.16× | ||
| 09 | Lodging | Travel & Leisure | 2.10× | ||
| 10 | Adventure travel | Travel & Leisure | 1.82× | ||
| 11 | Nature | Home & Garden | 1.75× | ||
| 12 | Alpine skiing | Sports | 1.74× | ||
| 13 | Ski resort | Travel & Leisure | 1.72× | ||
| 14 | Concerts | Music & Radio | 1.63× | ||
| 15 | Renovation | Home & Garden | 1.63× | ||
| 16 | Kitchen | Home & Garden | 1.61× | ||
| 17 | Psychology | Business & Career | 1.60× | ||
| 18 | Happiness | Health | 1.59× | ||
| 19 | Dogs | Pets & Animals | 1.55× | ||
| 20 | Beaches | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.03× | |
| Indulgence | JOY | 1.45× | |
| Design Affinity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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