A data profile of the people who buy, follow and care about Adventure travel in Switzerland — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 1,093,560 people in Switzerland.
The average Adventure travel fan in Switzerland is 43.3 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Outdoor enthusiast, Travel photography, Outdoors, with strongest over-indexing on Outdoor enthusiast (1.82× the country average).
Demographically, the Adventure travel audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
The typical Adventure travel fan in Switzerland is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Outdoor enthusiast.
The key figures that characterise the Adventure travel profile in Switzerland.
50.4% are female, 49.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.3 |
| Estimated audience size | 1,093,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Adventure travel audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
Where the Adventure travel audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~4K | 1.17× | |
| 02 | Canton of Glarus | ~5K | 1.16× | |
| 03 | Canton of Nidwalden | ~5K | 1.15× | |
| 04 | Canton of Obwalden | ~5K | 1.14× | |
| 05 | Appenzell Ausserrhoden | ~5K | 1.12× | |
| 06 | Canton of Zug | ~10K | 1.11× | |
| 07 | Schwyz | ~20K | 1.10× | |
| 08 | Schaffhausen | ~9K | 1.05× | |
| 09 | Graubünden | ~30K | 1.03× | |
| 10 | Solothurn | ~30K | 1.00× | |
| 11 | Thurgau | ~30K | 0.99× | |
| 12 | Basel-Landschaft | ~20K | 0.98× | |
| 13 | Fribourg | ~40K | 0.97× | |
| 14 | Basel-City | ~40K | 0.96× | |
| 15 | Valais | ~40K | 0.95× | |
| 16 | Luzern | ~40K | 0.92× | |
| 17 | Canton of St. Gallen | ~50K | 0.91× | |
| 18 | Ticino | ~40K | 0.91× | |
| 19 | Canton of Geneva | ~70K | 0.88× | |
| 20 | Aargau | ~60K | 0.88× | |
| 21 | Vaud | ~90K | 0.85× | |
| 22 | Canton of Bern | ~90K | 0.83× | |
| 23 | Canton of Zürich | ~100K | 0.73× |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel + Leisure | Travel & Leisure | 1.88× | ||
| 02 | Outdoors | Travel & Leisure | 1.85× | ||
| 03 | Outdoor enthusiast | Sports | 1.82× | ||
| 04 | Travel photography | Technology & Electronics | 1.66× | ||
| 05 | eSIM | Technology & Electronics | 1.66× | ||
| 06 | Mountaineering | Sports | 1.61× | ||
| 07 | Sport climbing | Sports | 1.60× | ||
| 08 | Hiking equipment | Sports | 1.60× | ||
| 09 | Bouldering | Sports | 1.57× | ||
| 10 | Astrophotography | Technology & Electronics | 1.55× | ||
| 11 | Long-exposure photography | Arts & Culture | 1.55× | ||
| 12 | Outdoor Photographer | Arts & Culture | 1.54× | ||
| 13 | Climbing | Sports | 1.54× | ||
| 14 | International Ski Federation | Sports | 1.54× | ||
| 15 | Cycling Weekly | Sports | 1.53× | ||
| 16 | Freeride | Sports | 1.52× | ||
| 17 | Paragliding | Sports | 1.52× | ||
| 18 | Ladakh | Travel & Leisure | 1.51× | ||
| 19 | Ecotourism | Business & Career | 1.50× | ||
| 20 | Home décor products | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.13× | |
| Price Sensitivity | PREMIUM | 1.12× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Travelling | THRILL | 0.89× |
Adventure travel has an estimated audience of 1,093,560 people in Switzerland, concentrated in Canton of Zürich and Vaud.
50.4% of Adventure travel fans are female, 49.6% are male, with an average age of 43.3 years.
Adventure travel fans show strongest brand affinity for Outdoor enthusiast (1.82×), Travel photography (1.66×), and Outdoors (1.85×) over the country average.
Adventure travel fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Vaud (reach ~90K), and Canton of Bern (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Adventure travel itself, the audience over-indexes on Travel photography (1.66×), Outdoors (1.85×), Outdoor Photographer (1.54×), and Ecotourism (1.5×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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