A data profile of the people who buy, follow and care about Adventure travel in Indonesia — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 2,595,240 people in Indonesia.
The average Adventure travel fan in Indonesia is 37.1 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Zaskia Adya Mecca, Hair serum, Sanjay Dutt, with strongest over-indexing on Zaskia Adya Mecca (1.51× the country average).
Demographically, the Adventure travel audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Adventure travel fan in Indonesia is more male, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for Zaskia Adya Mecca.
The key figures that characterise the Adventure travel profile in Indonesia.
41.2% are female, 58.8% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 37.1 |
| Estimated audience size | 2,595,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Adventure travel audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
Where the Adventure travel audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Nusa Tenggara | ~30K | 1.05× | |
| 02 | East Nusa Tenggara | ~30K | 1.04× | |
| 03 | Maluku | ~10K | 1.04× | |
| 04 | North Kalimantan | ~8K | 1.04× | |
| 05 | Jambi | ~30K | 1.03× | |
| 06 | Central Kalimantan | ~20K | 1.03× | |
| 07 | Southeast Sulawesi | ~20K | 1.03× | |
| 08 | Gorontalo (disambiguation)(2) | ~10K | 1.03× | |
| 09 | Riau Islands | ~30K | 1.02× | |
| 10 | Central Sulawesi | ~20K | 1.02× | |
| 11 | West Sulawesi | ~10K | 1.02× | |
| 12 | North Sulawesi | ~30K | 1.01× | |
| 13 | South Sulawesi | ~80K | 1.00× | |
| 14 | West Sumatra | ~40K | 1.00× | |
| 15 | West Kalimantan | ~40K | 1.00× | |
| 16 | Bengkulu | ~20K | 1.00× | |
| 17 | Papua (province) | ~20K | 1.00× | |
| 18 | Bangka-Belitung Islands | ~10K | 1.00× | |
| 19 | North Maluku | ~9K | 1.00× | |
| 20 | Lampung | ~50K | 0.99× | |
| 21 | Bali | ~50K | 0.99× | |
| 22 | Aceh | ~30K | 0.99× | |
| 23 | South Kalimantan | ~30K | 0.99× | |
| 24 | South Sumatra | ~60K | 0.98× | |
| 25 | Riau | ~60K | 0.98× | |
| 26 | Special Region of Yogyakarta | ~40K | 0.98× | |
| 27 | East Kalimantan | ~40K | 0.98× | |
| 28 | North Sumatra | ~100K | 0.95× | |
| 29 | Banten | ~100K | 0.94× | |
| 30 | Central Java | ~200K | 0.92× | |
| 31 | East Java | ~300K | 0.90× | |
| 32 | Jakarta | ~200K | 0.89× | |
| 33 | West Java | ~300K | 0.83× | |
| 34 | West Papua | 0.00× |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sanjay Dutt | Movies & TV | 2.90× | ||
| 02 | Travel + Leisure | Travel & Leisure | 2.26× | ||
| 03 | Holy water | Politics & Society | 2.22× | ||
| 04 | Shawn Wayans | Movies & TV | 2.13× | ||
| 05 | Ivory Coast | Travel & Leisure | 2.02× | ||
| 06 | Ruby Rose | Movies & TV | 2.02× | ||
| 07 | Marlon Wayans | Movies & TV | 1.98× | ||
| 08 | Shopaholic (novels) | Literature | 1.88× | ||
| 09 | Travel Channel | Movies & TV | 1.66× | ||
| 10 | Hair serum | Beauty & Wellness | 1.63× | ||
| 11 | Banarasi saris | Fashion & Accessoires | 1.62× | ||
| 12 | Auburn University | Business & Career | 1.62× | ||
| 13 | Dylan O’Brien | Movies & TV | 1.59× | ||
| 14 | Gilmore Girls | Movies & TV | 1.59× | ||
| 15 | The White Lotus | Movies & TV | 1.58× | ||
| 16 | Kesha | Music & Radio | 1.58× | ||
| 17 | Lehenga | Fashion & Accessoires | 1.55× | ||
| 18 | Life of Pi | Movies & TV | 1.53× | ||
| 19 | Handloom saree | Fashion & Accessoires | 1.53× | ||
| 20 | Zaskia Adya Mecca | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.27× | |
| Individualism | JOY | 1.20× | |
| Healthy Lifestyle | BALANCE | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.60× | |
| Risk Appetite | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.82× |
Adventure travel has an estimated audience of 2,595,240 people in Indonesia, concentrated in West Java and East Java.
41.2% of Adventure travel fans are female, 58.8% are male, with an average age of 37.1 years.
Adventure travel fans show strongest brand affinity for Zaskia Adya Mecca (1.51×), Hair serum (1.63×), and Sanjay Dutt (2.9×) over the country average.
Adventure travel fans in Indonesia are most concentrated in West Java (reach ~300K), East Java (reach ~300K), and Central Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Adventure travel itself, the audience over-indexes on Hair serum (1.63×), Sanjay Dutt (2.9×), Travel + Leisure (2.26×), and Dylan O’Brien (1.59×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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