A data profile of the people who buy, follow and care about Adventure travel in United Arab Emirates — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 1,454,591 people in United Arab Emirates.
The average Adventure travel fan in United Arab Emirates is 36.4 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Outdoor enthusiast, Military history, Mountaineering, with strongest over-indexing on Outdoor enthusiast (1.52× the country average).
Demographically, the Adventure travel audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Adventure travel fan in United Arab Emirates is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Outdoor enthusiast.
The key figures that characterise the Adventure travel profile in United Arab Emirates.
27.5% are female, 72.5% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 36.4 |
| Estimated audience size | 1,454,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 35% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Adventure travel audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
Where the Adventure travel audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~40K | 1.18× | |
| 02 | Ras Al Khaimah | ~80K | 1.06× | |
| 03 | Emirate of Ajman | ~100K | 0.99× | |
| 04 | Emirate of Sharjah | ~300K | 0.93× | |
| 05 | Emirate of Abu Dhabi | ~500K | 0.87× | |
| 06 | Dubai | ~800K | 0.76× |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FEI World Equestrian Games | Sports | 2.02× | ||
| 02 | Surfline | Sports | 1.93× | ||
| 03 | Military history | Politics & Society | 1.89× | ||
| 04 | BMX racing | Sports | 1.89× | ||
| 05 | IPhoneography | Technology & Electronics | 1.86× | ||
| 06 | Equine nutrition | Pets & Animals | 1.83× | ||
| 07 | Cole Sprouse | Movies & TV | 1.79× | ||
| 08 | Mountaineering | Sports | 1.73× | ||
| 09 | Patagonia | Fashion & Accessoires | 1.72× | ||
| 10 | Cillian Murphy | Movies & TV | 1.69× | ||
| 11 | Carhartt | Fashion & Accessoires | 1.67× | ||
| 12 | Kelly Brook | Movies & TV | 1.66× | ||
| 13 | Dream 11 | Sports | 1.65× | ||
| 14 | Awakenings | Music & Radio | 1.57× | ||
| 15 | Woolworths | Shopping | 1.56× | ||
| 16 | Bratislava | Travel & Leisure | 1.56× | ||
| 17 | Dave Chappelle | Movies & TV | 1.53× | ||
| 18 | Outdoor enthusiast | Sports | 1.52× | ||
| 19 | Jensen Ackles | Movies & TV | 1.52× | ||
| 20 | Hawaiian Islands | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.91× |
Adventure travel has an estimated audience of 1,454,591 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
27.5% of Adventure travel fans are female, 72.5% are male, with an average age of 36.4 years.
Adventure travel fans show strongest brand affinity for Outdoor enthusiast (1.52×), Military history (1.89×), and Mountaineering (1.73×) over the country average.
Adventure travel fans in United Arab Emirates are most concentrated in Dubai (reach ~800K), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Adventure travel itself, the audience over-indexes on Military history (1.89×), Mountaineering (1.73×), Equine nutrition (1.83×), and Dream 11 (1.65×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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