A data profile of the people who buy, follow and care about Outdoor enthusiast in Australia — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 3,896,030 people in Australia.
Outdoor enthusiast has an estimated audience of 3,896,030 people in Australia. 48.6% are female, 51.4% are male, average age 44.5. Top brand affinities: Peter Alexander, Do it yourself (DIY), Luxury real estate, Australian Open, First-time buyer.
Top brand affinities include Peter Alexander, Do it yourself (DIY), Luxury real estate, with strongest over-indexing on Peter Alexander (2.03× the country average).
Demographically, the Outdoor enthusiast audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Luxury Orientation, Travelling.
The typical Outdoor enthusiast fan in Australia is balanced, around 44.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Outdoor enthusiast profile in Australia.
48.6% are female, 51.4% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 44.5 |
| Estimated audience size | 3,896,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Outdoor enthusiast audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Blogger | Travel & Leisure | 4.16× | ||
| 02 | Patagonia | Fashion & Accessoires | 3.04× | ||
| 03 | Alpine skiing | Sports | 2.61× | ||
| 04 | Ski resort | Travel & Leisure | 2.54× | ||
| 05 | High-net-worth individual | Business & Career | 2.50× | ||
| 06 | Outdoors | Travel & Leisure | 2.35× | ||
| 07 | Luxury real estate | Business & Career | 2.18× | ||
| 08 | Australian Open | Sports | 2.10× | ||
| 09 | Peter Alexander | Music & Radio | 2.03× | ||
| 10 | Art exhibition | Arts & Culture | 2.02× | ||
| 11 | Nightlife | Arts & Culture | 2.02× | ||
| 12 | Used Cars | Cars & Mobility | 1.99× | ||
| 13 | Digital photography | Business & Career | 1.82× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.81× | ||
| 15 | Adventure travel | Travel & Leisure | 1.78× | ||
| 16 | First-time buyer | Shopping | 1.73× | ||
| 17 | Local food | Food & Beverages | 1.73× | ||
| 18 | Drop shipping | Shopping | 1.66× | ||
| 19 | Organic farming | Food & Beverages | 1.62× | ||
| 20 | Fine art | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.03× | |
| Travelling | THRILL | 1.88× | |
| Indulgence | JOY | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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