A data profile of the people who buy, follow and care about Expensive Taste in Poland — modelled from more than twelve digital signal sources. Expensive Taste has an estimated audience of 1,755,466 people in Poland.
Expensive Taste has an estimated audience of 1,755,466 people in Poland. 65.0% are female, 35.0% are male, average age 41.8. Top brand affinities: IKEA, Business class, First class travel, Wirtualna Polska, Pepco.
Top brand affinities include IKEA, Business class, First class travel, with strongest over-indexing on IKEA (1.87× the country average).
Demographically, the Expensive Taste audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
The typical Expensive Taste fan in Poland is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
The key figures that characterise the Expensive Taste profile in Poland.
65.0% are female, 35.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 41.8 |
| Estimated audience size | 1,755,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 21% |
of the worldwide Expensive Taste audience comes from Poland.
| Country | Share |
|---|---|
| United States | 13.4% |
| India | 12.2% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Expensive Taste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TK Maxx | Shopping | 4.17× | ||
| 02 | First class travel | Travel & Leisure | 3.66× | ||
| 03 | Business class | Travel & Leisure | 3.46× | ||
| 04 | Skirt | Fashion & Accessoires | 1.99× | ||
| 05 | Blouse | Fashion & Accessoires | 1.93× | ||
| 06 | Pepco | Fashion & Accessoires | 1.89× | ||
| 07 | IKEA | Home & Garden | 1.87× | ||
| 08 | Ryanair | Travel & Leisure | 1.86× | ||
| 09 | Fragrances | Beauty & Wellness | 1.77× | ||
| 10 | Wirtualna Polska | News | 1.75× | ||
| 11 | Discount stores | Shopping | 1.74× | ||
| 12 | Coupons | Shopping | 1.73× | ||
| 13 | Dresses | Fashion & Accessoires | 1.65× | ||
| 14 | Woman | Kids & Family | 1.59× | ||
| 15 | Hotels | Travel & Leisure | 1.58× | ||
| 16 | Auchan | Shopping | 1.58× | ||
| 17 | Spas | Beauty & Wellness | 1.58× | ||
| 18 | Footwear | Fashion & Accessoires | 1.56× | ||
| 19 | Architecture | Business & Career | 1.55× | ||
| 20 | Hair products | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.17× | |
| Need for Security | CONSERVATISM | 1.51× | |
| Sustainability | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.58× | |
| Travelling | THRILL | 0.62× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Expensive Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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