Rascasse Audience Intelligence

Electronics Audience in Indonesia

A data profile of the people who buy, follow and care about Electronics in Indonesia — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 6,338,609 people in Indonesia.

#10among Field of study in Indonesia
#151among Topic in Indonesia
#15in Technology & Electronics

The average Electronics fan in Indonesia is 36.1 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Electronics profile in Indonesia.

Audience size
6.3M
in Indonesia
Gender
34.5%♀
65.5% male
Age
36.1
average years
Country rank
#210
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronics fans

34.5% are female, 65.5% are male, average age 36.1.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Electronics audience in Indonesia
MetricValue
Female34.5%
Male65.5%
Average age36.1
Estimated audience size6,338,609
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Electronics audience in Indonesia
Age bracketShare%
16-1918%
20-2929%
30-3925%
40-4918%
50+9%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Electronics audience comes from Indonesia.

Worldwide audience distribution share by country for Electronics
CountryShare
United States20.5%
India7.8%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronics audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Electronics fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~600K4.35×
02Riau Islands~100K1.57×
03Jakarta~800K1.50×
04Banten~400K1.45×
05West Nusa Tenggara~100K1.44×
06Gorontalo (disambiguation)(2)~30K1.02×
07Special Region of Yogyakarta~100K0.99×
08West Papua~20K0.99×
09Central Kalimantan~50K0.97×
10Southeast Sulawesi~50K0.97×
11North Sulawesi~70K0.96×
12Papua (province)~40K0.96×
13West Sulawesi~30K0.96×
14West Kalimantan~90K0.95×
15Bangka-Belitung Islands~30K0.95×
16North Kalimantan~20K0.95×
17South Sulawesi~200K0.94×
18South Kalimantan~80K0.94×
19North Maluku~20K0.94×
20Maluku~30K0.92×
21Central Sulawesi~50K0.91×
22Bengkulu~50K0.91×
23West Java~900K0.90×
24West Sumatra~100K0.90×
25East Kalimantan~90K0.90×
26South Sumatra~100K0.89×
27Lampung~100K0.88×
28East Nusa Tenggara~60K0.88×
29Central Java~500K0.86×
30Riau~100K0.86×
31Jambi~60K0.86×
32North Sumatra~300K0.85×
33East Java~600K0.81×
34Aceh~70K0.80×
Appendix

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More Field of study audiences in Indonesia

See Electronics audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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