Rascasse Audience Intelligence

Electricity Audience in Poland

A data profile of the people who buy, follow and care about Electricity in Poland — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 3,039,521 people in Poland.

#253among Topic in Poland
#23in Home & Garden

Electricity has an estimated audience of 3,039,521 people in Poland. 48.3% are female, 51.7% are male, average age 39.9. Top brand affinities: Photovoltaic system, Sustainable energy, Electronics, Renewable energy, Solar power.

Top brand affinities include Photovoltaic system, Sustainable energy, Electronics, with strongest over-indexing on Photovoltaic system (5.11× the country average).

Demographically, the Electricity audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, DIY Mentality.

The typical Electricity fan in Poland is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Electricity profile in Poland.

Audience size
3M
in Poland
Gender
48.3%
51.7% male
Age
39.9
average years
Country rank
#389
Topic in Poland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electricity fans

48.3% are female, 51.7% are male, average age 39.9.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Electricity audience in Poland
MetricValue
Female48.3%
Male51.7%
Average age39.9
Estimated audience size3,039,521
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Electricity audience in Poland
Age bracketShare%
16-1915%
20-2921%
30-3924%
40-4921%
50+19%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Electricity audience comes from Poland.

Worldwide audience distribution share by country for Electricity
CountryShare
United States17.6%
Italy5.5%
Brazil5.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electricity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electricity audience
#·InterestCategoryAffinity×
01Photovoltaic systemHome & Garden5.11×
02Sustainable energyHome & Garden3.32×
033D printingTechnology & Electronics2.68×
04Solar powerHome & Garden2.64×
05Efficient energy useTechnology & Electronics2.23×
06Renewable energyBusiness & Career2.07×
07Family carCars & Mobility2.04×
08InnovationBusiness & Career1.90×
09KitchenwareHome & Garden1.86×
10ElectronicsTechnology & Electronics1.85×
11City carCars & Mobility1.81×
12Love & SexKids & Family1.79×
13Business classTravel & Leisure1.71×
14Solar energyHome & Garden1.71×
15HVACHome & Garden1.68×
16Air conditioningTechnology & Electronics1.67×
17CarcareCars & Mobility1.67×
18Used carCars & Mobility1.65×
19Viral videoInternet & Social Media1.58×
20PhotovoltaicsHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electricity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Electricity audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.44×
DIY MentalityTHRILL1.42×
Career OrientationPOWER1.36×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Electricity audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Price SensitivityPREMIUM0.87×
Healthy LifestyleBALANCE0.89×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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