A data profile of the people who buy, follow and care about Electricity in Indonesia — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 3,123,899 people in Indonesia.
Electricity has an estimated audience of 3,123,899 people in Indonesia. 29.0% are female, 71.0% are male, average age 36.8. Top brand affinities: Telegram, Linux, Online chat, Self-employment, Innovation.
Top brand affinities include Telegram, Linux, Online chat, with strongest over-indexing on Telegram (2.64× the country average).
Demographically, the Electricity audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Electricity fan in Indonesia is more male, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Electricity profile in Indonesia.
29.0% are female, 71.0% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 36.8 |
| Estimated audience size | 3,123,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Electricity audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winter Olympic Games | Sports | 2.93× | ||
| 02 | Diesel engine | Cars & Mobility | 2.92× | ||
| 03 | Telegram | Internet & Social Media | 2.64× | ||
| 04 | Michael Jackson | Music & Radio | 2.44× | ||
| 05 | Subscription business model | Shopping | 2.15× | ||
| 06 | Electronic funds transfer | Business & Career | 2.15× | ||
| 07 | Linux | Technology & Electronics | 1.93× | ||
| 08 | Rugby union | Sports | 1.91× | ||
| 09 | Day trading | Business & Career | 1.90× | ||
| 10 | Self-employment | Business & Career | 1.89× | ||
| 11 | Self-defense | Sports | 1.84× | ||
| 12 | Stock exchange | Business & Career | 1.71× | ||
| 13 | Innovation | Business & Career | 1.69× | ||
| 14 | Investment management | Business & Career | 1.67× | ||
| 15 | Casual game | Games | 1.66× | ||
| 16 | Action role-playing game | Games | 1.62× | ||
| 17 | Electric motorcycles and scooters | Cars & Mobility | 1.56× | ||
| 18 | Online chat | Technology & Electronics | 1.55× | ||
| 19 | City car | Cars & Mobility | 1.55× | ||
| 20 | Bicycle | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Need for Security | CONSERVATISM | 1.36× | |
| Risk Appetite | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Creativity | OPEN | 0.81× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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