A data profile of the people who buy, follow and care about Electricity in South Africa — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 2,045,954 people in South Africa.
Electricity has an estimated audience of 2,045,954 people in South Africa. 48.3% are female, 51.7% are male, average age 38.1. Top brand affinities: Smart device, Solar power, Projectors, Sustainable energy, Efficient energy use.
Top brand affinities include Smart device, Solar power, Projectors, with strongest over-indexing on Smart device (1.65× the country average).
Demographically, the Electricity audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Electricity fan in South Africa is balanced, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Smart device.
The key figures that characterise the Electricity profile in South Africa.
48.3% are female, 51.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 38.1 |
| Estimated audience size | 2,045,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Electricity audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Mokka | Cars & Mobility | 1.86× | ||
| 02 | Photovoltaic system | Home & Garden | 1.80× | ||
| 03 | Energy conservation | Home & Garden | 1.76× | ||
| 04 | Malt whisky | Food & Beverages | 1.73× | ||
| 05 | Efficient energy use | Technology & Electronics | 1.68× | ||
| 06 | Smart device | Technology & Electronics | 1.65× | ||
| 07 | Projectors | Technology & Electronics | 1.64× | ||
| 08 | Cruise control | Cars & Mobility | 1.64× | ||
| 09 | Sustainable energy | Home & Garden | 1.63× | ||
| 10 | Toyota RAV4 | Cars & Mobility | 1.63× | ||
| 11 | BMW X1 | Cars & Mobility | 1.60× | ||
| 12 | Hyundai i30 | Cars & Mobility | 1.59× | ||
| 13 | BMW X3 | Cars & Mobility | 1.55× | ||
| 14 | Solar power | Home & Garden | 1.54× | ||
| 15 | High-end audio | Technology & Electronics | 1.54× | ||
| 16 | Electric motorcycles and scooters | Cars & Mobility | 1.54× | ||
| 17 | Noise-cancelling headphones | Technology & Electronics | 1.54× | ||
| 18 | Photovoltaics | Home & Garden | 1.53× | ||
| 19 | BMW 7 Series | Cars & Mobility | 1.51× | ||
| 20 | Audi Q5 | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| DIY Mentality | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Mindfulness | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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