A data profile of the people who buy, follow and care about Electricity in Switzerland — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 1,109,204 people in Switzerland.
Electricity has an estimated audience of 1,109,204 people in Switzerland. 44.2% are female, 55.8% are male, average age 41.2. Top brand affinities: AutoScout24, Coop, Sustainable energy, Solar panel, Conforama.
Top brand affinities include AutoScout24, Coop, Sustainable energy, with strongest over-indexing on AutoScout24 (2.35× the country average).
Demographically, the Electricity audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Electricity fan in Switzerland is more male, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Electricity profile in Switzerland.
44.2% are female, 55.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 41.2 |
| Estimated audience size | 1,109,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Electricity audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar panel | Home & Garden | 4.90× | ||
| 02 | Lowe's | Shopping | 3.85× | ||
| 03 | Sustainable energy | Home & Garden | 3.52× | ||
| 04 | Solar power | Home & Garden | 3.12× | ||
| 05 | Renewable energy | Business & Career | 2.98× | ||
| 06 | AutoScout24 | Cars & Mobility | 2.35× | ||
| 07 | Solar energy | Home & Garden | 2.34× | ||
| 08 | Innovation | Business & Career | 1.97× | ||
| 09 | FC Bayern Munich | Sports | 1.92× | ||
| 10 | Electronics | Technology & Electronics | 1.91× | ||
| 11 | Conforama | Home & Garden | 1.89× | ||
| 12 | Hornbach | Shopping | 1.86× | ||
| 13 | Online newspaper | News | 1.80× | ||
| 14 | Apartment | Business & Career | 1.77× | ||
| 15 | Aldi | Shopping | 1.74× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.69× | ||
| 17 | Coop | Food & Beverages | 1.65× | ||
| 18 | Toys | Games | 1.64× | ||
| 19 | Swiss International Air Lines | Travel & Leisure | 1.59× | ||
| 20 | Wikipedia | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.61× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Indulgence | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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