A data profile of the people who buy, follow and care about Electricity in Australia — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 6,262,635 people in Australia.
Electricity has an estimated audience of 6,262,635 people in Australia. 47.5% are female, 52.5% are male, average age 44.0. Top brand affinities: Aldi, Solar energy, BP, Renewable energy, Refrigerator.
Top brand affinities include Aldi, Solar energy, BP, with strongest over-indexing on Aldi (1.54× the country average).
Demographically, the Electricity audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Electricity fan in Australia is balanced, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Electricity profile in Australia.
47.5% are female, 52.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 44.0 |
| Estimated audience size | 6,262,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Electricity audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 3.01× | ||
| 02 | Photovoltaics | Home & Garden | 2.58× | ||
| 03 | Sustainable energy | Home & Garden | 2.45× | ||
| 04 | Renewable energy | Business & Career | 2.08× | ||
| 05 | Solar energy | Home & Garden | 1.99× | ||
| 06 | Lawn mower | Home & Garden | 1.88× | ||
| 07 | Refrigerator | Home & Garden | 1.83× | ||
| 08 | Home automation | Technology & Electronics | 1.83× | ||
| 09 | Air pollution | Health | 1.79× | ||
| 10 | BP | Cars & Mobility | 1.78× | ||
| 11 | Microwave oven | Home & Garden | 1.73× | ||
| 12 | Window blind | Home & Garden | 1.73× | ||
| 13 | Real property | Home & Garden | 1.66× | ||
| 14 | Innovation | Business & Career | 1.65× | ||
| 15 | Tesla Motors | Cars & Mobility | 1.65× | ||
| 16 | Solar power | Home & Garden | 1.62× | ||
| 17 | Wikipedia | Internet & Social Media | 1.61× | ||
| 18 | Aldi | Shopping | 1.54× | ||
| 19 | Solar panel | Home & Garden | 1.53× | ||
| 20 | Hardware store | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Individualism | JOY | 1.23× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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