A data profile of the people who buy, follow and care about Solar power in Australia — modelled from more than twelve digital signal sources. Solar power has an estimated audience of 2,689,998 people in Australia.
The average Solar power fan in Australia is 44.6 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Solar panel, Photovoltaics, Solar energy, with strongest over-indexing on Solar panel (3.18× the country average).
Demographically, the Solar power audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Solar power fan in Australia is more male, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Solar panel.
The key figures that characterise the Solar power profile in Australia.
43.7% are female, 56.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 44.6 |
| Estimated audience size | 2,689,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Solar power audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 9.2% |
| United Kingdom | 5.4% |
Where the Solar power audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~100K | 1.82× | |
| 02 | Western Australia | ~300K | 1.01× | |
| 03 | Queensland | ~600K | 0.98× | |
| 04 | South Australia | ~200K | 0.97× | |
| 05 | Northern Territory | ~20K | 0.93× | |
| 06 | Tasmania | ~50K | 0.84× | |
| 07 | New South Wales | ~800K | 0.78× | |
| 08 | Victoria | ~600K | 0.76× |
The strongest cross-interests of the Solar power audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 4.79× | ||
| 02 | Photovoltaics | Home & Garden | 3.94× | ||
| 03 | Solar cell | Home & Garden | 3.75× | ||
| 04 | Electrical grid | Home & Garden | 3.42× | ||
| 05 | Solar panel | Home & Garden | 3.18× | ||
| 06 | Renewable energy | Business & Career | 2.52× | ||
| 07 | Sustainable energy | Home & Garden | 2.47× | ||
| 08 | Efficient energy use | Technology & Electronics | 2.36× | ||
| 09 | Retirement | Business & Career | 2.26× | ||
| 10 | Online banking | Business & Career | 2.26× | ||
| 11 | Solar energy | Home & Garden | 2.25× | ||
| 12 | Motorhome | Cars & Mobility | 2.17× | ||
| 13 | Retirement community | Kids & Family | 2.15× | ||
| 14 | Government of Australia | Politics & Society | 2.15× | ||
| 15 | RVs | Cars & Mobility | 1.82× | ||
| 16 | Battery (electricity) | Home & Garden | 1.73× | ||
| 17 | Home repair | Home & Garden | 1.69× | ||
| 18 | Electricity | Home & Garden | 1.62× | ||
| 19 | Mobile home | Cars & Mobility | 1.62× | ||
| 20 | Power tool | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.23× | |
| DIY Mentality | THRILL | 1.22× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Mindfulness | BALANCE | 0.61× | |
| Indulgence | JOY | 0.62× |
Solar power has an estimated audience of 2,689,998 people in Australia, concentrated in New South Wales and Queensland.
43.7% of Solar power fans are female, 56.3% are male, with an average age of 44.6 years.
Solar power fans show strongest brand affinity for Solar panel (3.18×), Photovoltaics (3.94×), and Solar energy (2.25×) over the country average.
Solar power fans in Australia are most concentrated in New South Wales (reach ~800K), Queensland (reach ~600K), and Victoria (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Solar power itself, the audience over-indexes on Photovoltaics (3.94×), Solar energy (2.25×), Renewable energy (2.52×), and Photovoltaic system (4.79×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Solar power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.