A data profile of the people who buy, follow and care about Solar panel in Australia — modelled from more than twelve digital signal sources. Solar panel has an estimated audience of 2,339,934 people in Australia.
The average Solar panel fan in Australia is 44.8 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include BP, ABC News (Australia), Solar energy, with strongest over-indexing on BP (3.6× the country average).
Demographically, the Solar panel audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Solar panel fan in Australia is more male, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for BP.
The key figures that characterise the Solar panel profile in Australia.
43.2% are female, 56.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 44.8 |
| Estimated audience size | 2,339,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 38% |
of the worldwide Solar panel audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Germany | 6.1% |
| United Kingdom | 5.7% |
Where the Solar panel audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~600K | 1.10× | |
| 02 | South Australia | ~200K | 1.06× | |
| 03 | Australian Capital Territory | ~50K | 1.06× | |
| 04 | Western Australia | ~300K | 1.04× | |
| 05 | New South Wales | ~800K | 0.96× | |
| 06 | Victoria | ~700K | 0.95× | |
| 07 | Tasmania | ~50K | 0.93× | |
| 08 | Northern Territory | ~20K | 0.93× |
The strongest cross-interests of the Solar panel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Petroleum industry | Business & Career | 3.95× | ||
| 02 | Solar cell | Home & Garden | 3.72× | ||
| 03 | Photovoltaic system | Home & Garden | 3.71× | ||
| 04 | BP | Cars & Mobility | 3.60× | ||
| 05 | Photovoltaics | Home & Garden | 3.18× | ||
| 06 | Charcoal | Home & Garden | 2.98× | ||
| 07 | Petroleum | Cars & Mobility | 2.76× | ||
| 08 | Electricity generation | Home & Garden | 2.73× | ||
| 09 | Solar System | Travel & Leisure | 2.60× | ||
| 10 | Electric power | Home & Garden | 2.50× | ||
| 11 | Sustainable energy | Home & Garden | 2.37× | ||
| 12 | Solar power | Home & Garden | 2.36× | ||
| 13 | Renewable energy | Business & Career | 2.28× | ||
| 14 | Efficient energy use | Technology & Electronics | 2.15× | ||
| 15 | Solar energy | Home & Garden | 2.14× | ||
| 16 | ABC News (Australia) | Movies & TV | 2.01× | ||
| 17 | Mining | Business & Career | 1.83× | ||
| 18 | Environmental science | Business & Career | 1.83× | ||
| 19 | Energy | Home & Garden | 1.63× | ||
| 20 | Electricity | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.26× | |
| Need for Security | CONSERVATISM | 1.01× | |
| DIY Mentality | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Spirituality | BALANCE | 0.77× | |
| Tradition | CONSERVATISM | 0.78× |
Solar panel has an estimated audience of 2,339,934 people in Australia, concentrated in New South Wales and Victoria.
43.2% of Solar panel fans are female, 56.8% are male, with an average age of 44.8 years.
Solar panel fans show strongest brand affinity for BP (3.6×), ABC News (Australia) (2.01×), and Solar energy (2.14×) over the country average.
Solar panel fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Solar panel itself, the audience over-indexes on ABC News (Australia) (2.01×), Solar energy (2.14×), Energy (1.63×), and Renewable energy (2.28×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Solar panel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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