A data profile of the people who buy, follow and care about Mining in Australia — modelled from more than twelve digital signal sources. Mining has an estimated audience of 2,978,998 people in Australia.
Mining has an estimated audience of 2,978,998 people in Australia. 37.9% are female, 62.1% are male, average age 43.8. Top brand affinities: BP, National Australia Bank, Lawn mower, Solar energy, Photovoltaics.
Top brand affinities include BP, National Australia Bank, Lawn mower, with strongest over-indexing on BP (3.26× the country average).
Demographically, the Mining audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, DIY Mentality.
The typical Mining fan in Australia is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for BP.
The key figures that characterise the Mining profile in Australia.
37.9% are female, 62.1% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 43.8 |
| Estimated audience size | 2,978,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Mining audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 9.0% |
| Australia | 5.2% |
The strongest cross-interests of the Mining audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BP | Cars & Mobility | 3.26× | ||
| 02 | Lawn mower | Home & Garden | 3.11× | ||
| 03 | Photovoltaics | Home & Garden | 3.11× | ||
| 04 | Excavator | Cars & Mobility | 2.70× | ||
| 05 | Jet ski | Sports | 2.69× | ||
| 06 | Fertilizer | Home & Garden | 2.61× | ||
| 07 | Motorboat | Cars & Mobility | 2.53× | ||
| 08 | Sustainable energy | Home & Garden | 2.38× | ||
| 09 | Food processing | Food & Beverages | 2.34× | ||
| 10 | Public security | Politics & Society | 2.33× | ||
| 11 | Hardware store | Home & Garden | 2.05× | ||
| 12 | Solar energy | Home & Garden | 1.87× | ||
| 13 | Wikipedia | Internet & Social Media | 1.85× | ||
| 14 | Innovation | Business & Career | 1.76× | ||
| 15 | Stainless steel | Home & Garden | 1.76× | ||
| 16 | Renewable energy | Business & Career | 1.70× | ||
| 17 | National Australia Bank | Business & Career | 1.68× | ||
| 18 | Refrigerator | Home & Garden | 1.65× | ||
| 19 | SUVs | Cars & Mobility | 1.64× | ||
| 20 | Real property | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.52× | |
| DIY Mentality | THRILL | 1.35× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Mindfulness | BALANCE | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.