A data profile of the people who buy, follow and care about Leisure in United Arab Emirates — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 4,046,649 people in United Arab Emirates.
The average Leisure fan in United Arab Emirates is 36.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Crossword, Fairy tale, Casserole, with strongest over-indexing on Crossword (1.51× the country average).
Demographically, the Leisure audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 6 regions tracked by Rascasse.
The typical Leisure fan in United Arab Emirates is more male, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for Crossword.
The key figures that characterise the Leisure profile in United Arab Emirates.
31.8% are female, 68.2% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 36.3 |
| Estimated audience size | 4,046,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 35% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Leisure audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
Where the Leisure audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~2M | 1.21× | |
| 02 | Dubai | ~3M | 1.13× | |
| 03 | Emirate of Sharjah | ~900K | 1.04× | |
| 04 | Ras Al Khaimah | ~200K | 0.98× | |
| 05 | Emirate of Ajman | ~400K | 0.96× | |
| 06 | Fujairah | ~90K | 0.95× |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | iHerb.com | Health | 1.71× | ||
| 02 | Saint Petersburg | Travel & Leisure | 1.67× | ||
| 03 | Political satire | Literature | 1.61× | ||
| 04 | Fairy tale | Literature | 1.60× | ||
| 05 | JYSK | Home & Garden | 1.60× | ||
| 06 | Famous Dave's | Food & Beverages | 1.56× | ||
| 07 | Magnesium | Health | 1.55× | ||
| 08 | Watsons Personal Care Stores | Shopping | 1.53× | ||
| 09 | RIU Hotels | Travel & Leisure | 1.52× | ||
| 10 | Maje | Shopping | 1.52× | ||
| 11 | Crossword | Games | 1.51× | ||
| 12 | Casserole | Food & Beverages | 1.51× | ||
| 13 | Toaster | Home & Garden | 1.51× | ||
| 14 | Jonah Hill | Movies & TV | 1.51× | ||
| 15 | FIFA Confederations Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.13× | |
| Mindfulness | BALANCE | 1.10× | |
| Career Orientation | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.91× |
Leisure has an estimated audience of 4,046,649 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.8% of Leisure fans are female, 68.2% are male, with an average age of 36.3 years.
Leisure fans show strongest brand affinity for Crossword (1.51×), Fairy tale (1.6×), and Casserole (1.51×) over the country average.
Leisure fans in United Arab Emirates are most concentrated in Dubai (reach ~3M), Emirate of Abu Dhabi (reach ~2M), and Emirate of Sharjah (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Leisure itself, the audience over-indexes on Fairy tale (1.6×), Casserole (1.51×), Magnesium (1.55×), and Toaster (1.51×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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