A data profile of the people who buy, follow and care about Infant in Poland — modelled from more than twelve digital signal sources. Infant has an estimated audience of 5,421,517 people in Poland.
Infant has an estimated audience of 5,421,517 people in Poland. 80.9% are female, 19.1% are male, average age 39.2. Top brand affinities: Pepco, Child care, Kindergarten, OLX, Manicure.
Top brand affinities include Pepco, Child care, Kindergarten, with strongest over-indexing on Pepco (1.63× the country average).
Demographically, the Infant audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Creativity.
The typical Infant fan in Poland is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Pepco.
The key figures that characterise the Infant profile in Poland.
80.9% are female, 19.1% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 39.2 |
| Estimated audience size | 5,421,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Infant audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fisher-Price | Kids & Family | 2.69× | ||
| 02 | Diaper | Kids & Family | 2.69× | ||
| 03 | KAZAR | Shopping | 2.63× | ||
| 04 | Child care | Kids & Family | 1.98× | ||
| 05 | C&A | Shopping | 1.75× | ||
| 06 | TripAdvisor | Travel & Leisure | 1.71× | ||
| 07 | Waxing | Beauty & Wellness | 1.71× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.70× | ||
| 09 | KiK | Shopping | 1.67× | ||
| 10 | Manicure | Beauty & Wellness | 1.64× | ||
| 11 | Pepco | Fashion & Accessoires | 1.63× | ||
| 12 | Kindergarten | Kids & Family | 1.63× | ||
| 13 | Artificial nails | Beauty & Wellness | 1.63× | ||
| 14 | Bikini | Fashion & Accessoires | 1.60× | ||
| 15 | Primark | Shopping | 1.56× | ||
| 16 | Permanent makeup | Beauty & Wellness | 1.54× | ||
| 17 | Pedicure | Beauty & Wellness | 1.54× | ||
| 18 | Hair coloring | Beauty & Wellness | 1.54× | ||
| 19 | OLX | Shopping | 1.52× | ||
| 20 | Wedding dress | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.42× | |
| Creativity | OPEN | 1.29× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.80× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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