Rascasse Audience Intelligence

Infant Audience in Colombia

A data profile of the people who buy, follow and care about Infant in Colombia — modelled from more than twelve digital signal sources. Infant has an estimated audience of 5,476,989 people in Colombia.

#118among Topic in Colombia
#6in Kids & Family

Infant has an estimated audience of 5,476,989 people in Colombia. 64.8% are female, 35.2% are male, average age 35.8.

Demographically, the Infant audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Infant profile in Colombia.

Audience size
5.5M
in Colombia
Gender
64.8%♀
35.2% male
Age
35.8
average years
Country rank
#167
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infant fans

64.8% are female, 35.2% are male, average age 35.8.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Infant audience in Colombia
MetricValue
Female64.8%
Male35.2%
Average age35.8
Estimated audience size5,476,989
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Infant audience in Colombia
Age bracketShare%
16-1926%
20-2925%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Infant audience comes from Colombia.

Worldwide audience distribution share by country for Infant
CountryShare
United States20.1%
Brazil4.9%
Italy4.5%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infant audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.13×
Quality AwarenessPREMIUM1.13×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infant audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
Risk AppetiteTHRILL0.95×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Colombia

See Infant audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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