A data profile of the people who buy, follow and care about Infant in Switzerland — modelled from more than twelve digital signal sources. Infant has an estimated audience of 1,561,056 people in Switzerland.
Infant has an estimated audience of 1,561,056 people in Switzerland. 70.3% are female, 29.7% are male, average age 41.7. Top brand affinities: Coop, Conforama, Hornbach, Google, Swiss International Air Lines.
Top brand affinities include Coop, Conforama, Hornbach, with strongest over-indexing on Coop (1.94× the country average).
Demographically, the Infant audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Infant fan in Switzerland is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Infant profile in Switzerland.
70.3% are female, 29.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 41.7 |
| Estimated audience size | 1,561,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 23% | |
| 30-39 | 27% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Infant audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.68× | ||
| 02 | Hornbach | Shopping | 2.53× | ||
| 03 | Toys | Games | 2.37× | ||
| 04 | Conforama | Home & Garden | 2.13× | ||
| 05 | Weddings | Kids & Family | 2.05× | ||
| 06 | Electronics | Technology & Electronics | 2.01× | ||
| 07 | Coop | Food & Beverages | 1.94× | ||
| 08 | Wikipedia | Internet & Social Media | 1.92× | ||
| 09 | Desserts | Food & Beverages | 1.92× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.89× | ||
| 11 | Psychology | Business & Career | 1.83× | ||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.81× | ||
| 13 | Spas | Beauty & Wellness | 1.79× | ||
| 14 | Happiness | Health | 1.74× | ||
| 15 | Mobile phones | Technology & Electronics | 1.66× | ||
| 16 | Education | Business & Career | 1.66× | ||
| 17 | Dogs | Pets & Animals | 1.62× | ||
| 18 | Shoes | Fashion & Accessoires | 1.57× | ||
| 19 | Internet & Social Media | 1.55× | |||
| 20 | Pets | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.67× | |
| Extroversion | THRILL | 1.48× | |
| Mindfulness | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Individualism | JOY | 0.98× | |
| Luxury Orientation | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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