A data profile of the people who buy, follow and care about Infant in Indonesia — modelled from more than twelve digital signal sources. Infant has an estimated audience of 7,782,579 people in Indonesia.
Infant has an estimated audience of 7,782,579 people in Indonesia. 66.3% are female, 33.7% are male, average age 34.4. Top brand affinities: Hair products, Telegram, Indonesian cuisine, Viu (streaming media), Sunglasses.
Top brand affinities include Hair products, Telegram, Indonesian cuisine, with strongest over-indexing on Hair products (1.54× the country average).
Demographically, the Infant audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Price Sensitivity, Tradition.
The typical Infant fan in Indonesia is more female, around 34.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair products.
The key figures that characterise the Infant profile in Indonesia.
66.3% are female, 33.7% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 34.4 |
| Estimated audience size | 7,782,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 38% | |
| 30-39 | 24% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Infant audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indonesian cuisine | Food & Beverages | 2.31× | ||
| 02 | Pampers | Kids & Family | 2.16× | ||
| 03 | Diaper | Kids & Family | 2.16× | ||
| 04 | Cloth diaper | Kids & Family | 2.15× | ||
| 05 | Powdered milk | Kids & Family | 2.12× | ||
| 06 | Cyber Monday | Shopping | 2.10× | ||
| 07 | Investment management | Business & Career | 2.06× | ||
| 08 | Luxury yacht | Travel & Leisure | 1.84× | ||
| 09 | Viu (streaming media) | Movies & TV | 1.82× | ||
| 10 | Child safety seat | Kids & Family | 1.82× | ||
| 11 | Telegram | Internet & Social Media | 1.77× | ||
| 12 | Modern architecture | Arts & Culture | 1.75× | ||
| 13 | Cholesterol | Food & Beverages | 1.73× | ||
| 14 | Baby food | Kids & Family | 1.73× | ||
| 15 | Primary school | Kids & Family | 1.71× | ||
| 16 | Telkomsel | Technology & Electronics | 1.65× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 18 | Home business | Business & Career | 1.55× | ||
| 19 | GitHub | Internet & Social Media | 1.55× | ||
| 20 | Hair products | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.33× | |
| Tradition | CONSERVATISM | 1.31× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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