A data profile of the people who buy, follow and care about Infant in Australia — modelled from more than twelve digital signal sources. Infant has an estimated audience of 7,185,134 people in Australia.
Infant has an estimated audience of 7,185,134 people in Australia. 70.9% are female, 29.1% are male, average age 42.4. Top brand affinities: Real property, Blanket, Kindergarten, Adoption, Bored Panda.
Top brand affinities include Real property, Blanket, Kindergarten, with strongest over-indexing on Real property (1.57× the country average).
Demographically, the Infant audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Infant fan in Australia is more female, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Infant profile in Australia.
70.9% are female, 29.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 42.4 |
| Estimated audience size | 7,185,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Infant audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DVD player | Technology & Electronics | 2.04× | ||
| 02 | Huggies | Kids & Family | 1.96× | ||
| 03 | Maternity clothing | Fashion & Accessoires | 1.84× | ||
| 04 | Duvet | Home & Garden | 1.84× | ||
| 05 | Blanket | Home & Garden | 1.83× | ||
| 06 | Diaper | Kids & Family | 1.79× | ||
| 07 | Kindergarten | Kids & Family | 1.74× | ||
| 08 | Bored Panda | Internet & Social Media | 1.72× | ||
| 09 | Tablecloth | Home & Garden | 1.61× | ||
| 10 | Tony Bianco | Fashion & Accessoires | 1.59× | ||
| 11 | Drew Barrymore | Movies & TV | 1.58× | ||
| 12 | Real property | Home & Garden | 1.57× | ||
| 13 | Mosquito | Pets & Animals | 1.57× | ||
| 14 | Sleeping bag | Home & Garden | 1.56× | ||
| 15 | Megamind | Movies & TV | 1.56× | ||
| 16 | Adoption | Kids & Family | 1.54× | ||
| 17 | Demi Moore | Movies & TV | 1.53× | ||
| 18 | PAW Patrol | Movies & TV | 1.53× | ||
| 19 | Keira Knightley | Movies & TV | 1.52× | ||
| 20 | Zootopia | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.25× | |
| Extroversion | THRILL | 1.17× | |
| Mindfulness | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.91× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Urban Lifestyle | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.