A data profile of the people who buy, follow and care about Customer in Poland — modelled from more than twelve digital signal sources. Customer has an estimated audience of 2,698,244 people in Poland.
Customer has an estimated audience of 2,698,244 people in Poland. 55.3% are female, 44.7% are male, average age 38.2. Top brand affinities: Shopping and fashion, PUDELEK, Game consoles, Love & Sex, Catholic Church.
Top brand affinities include Shopping and fashion, PUDELEK, Game consoles, with strongest over-indexing on Shopping and fashion (3.62× the country average).
Demographically, the Customer audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Career Orientation, Travelling.
The typical Customer fan in Poland is more female, around 38.2 years old, with strong Career Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Customer profile in Poland.
55.3% are female, 44.7% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 38.2 |
| Estimated audience size | 2,698,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Customer audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.62× | ||
| 02 | PUDELEK | News | 3.62× | ||
| 03 | Love & Sex | Kids & Family | 3.62× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 3.62× | ||
| 05 | Valentine's Day | Kids & Family | 3.62× | ||
| 06 | Business Insider | Business & Career | 3.37× | ||
| 07 | Game consoles | Technology & Electronics | 2.94× | ||
| 08 | Orsay | Shopping | 2.71× | ||
| 09 | Baltic Sea | Travel & Leisure | 2.56× | ||
| 10 | Kebab | Food & Beverages | 2.37× | ||
| 11 | Newsletter | Technology & Electronics | 2.33× | ||
| 12 | Catholic Church | Politics & Society | 2.30× | ||
| 13 | Deichmann | Shopping | 2.15× | ||
| 14 | Broadcasting of sports events | Movies & TV | 2.06× | ||
| 15 | Parking lot | Cars & Mobility | 2.05× | ||
| 16 | Volunteer fire department | Health | 1.89× | ||
| 17 | Dentistry | Business & Career | 1.80× | ||
| 18 | Innovation | Business & Career | 1.67× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.62× | ||
| 20 | CAC 40 | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.67× | |
| Travelling | THRILL | 1.44× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.94× | |
| Social Media Usage | JOY | 0.95× | |
| Extroversion | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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