A data profile of the people who buy, follow and care about Customer in Portugal — modelled from more than twelve digital signal sources. Customer has an estimated audience of 2,743,559 people in Portugal.
Customer has an estimated audience of 2,743,559 people in Portugal. 57.4% are female, 42.6% are male, average age 43.9.
Demographically, the Customer audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, DIY Mentality.
The key figures that characterise the Customer profile in Portugal.
57.4% are female, 42.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 43.9 |
| Estimated audience size | 2,743,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Customer audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.22× | |
| DIY Mentality | THRILL | 1.19× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.94× | |
| Spirituality | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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