A data profile of the people who buy, follow and care about Customer in Netherlands — modelled from more than twelve digital signal sources. Customer has an estimated audience of 2,742,508 people in Netherlands.
Customer has an estimated audience of 2,742,508 people in Netherlands. 58.3% are female, 41.7% are male, average age 42.6. Top brand affinities: Shopping and fashion, Game consoles, ABN AMRO, Canada, Belgium.
Top brand affinities include Shopping and fashion, Game consoles, ABN AMRO, with strongest over-indexing on Shopping and fashion (3.43× the country average).
Demographically, the Customer audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Customer fan in Netherlands is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Customer profile in Netherlands.
58.3% are female, 41.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.6 |
| Estimated audience size | 2,742,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Customer audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.43× | ||
| 02 | Love & Sex | Kids & Family | 3.43× | ||
| 03 | Game consoles | Technology & Electronics | 3.39× | ||
| 04 | Pound cake | Food & Beverages | 2.71× | ||
| 05 | Detroit techno | Music & Radio | 2.63× | ||
| 06 | Bruce Willis | Movies & TV | 2.43× | ||
| 07 | Real property | Home & Garden | 2.39× | ||
| 08 | Real estate broker | Home & Garden | 2.36× | ||
| 09 | MSN | News | 1.75× | ||
| 10 | Instant messaging | Internet & Social Media | 1.74× | ||
| 11 | Take-out | Food & Beverages | 1.61× | ||
| 12 | Autoweek | Cars & Mobility | 1.59× | ||
| 13 | ABN AMRO | Business & Career | 1.56× | ||
| 14 | Belgium | Travel & Leisure | 1.55× | ||
| 15 | Canada | Travel & Leisure | 1.54× | ||
| 16 | Fine art | Business & Career | 1.54× | ||
| 17 | Refrigerator | Home & Garden | 1.54× | ||
| 18 | Greece | Travel & Leisure | 1.53× | ||
| 19 | Desserts | Food & Beverages | 1.50× | ||
| 20 | Foodie | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.97× | |
| Individualism | JOY | 0.97× | |
| Social Media Usage | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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