Customer Audience in France
Customer has an estimated audience of 6,330,690 people in France. 56.9% are female, 43.1% are male, average age 40.9. Top brand affinities: TikTok, Real property, New Look, Broadcasting of sports events, Google News.
Top brand affinities include TikTok, Real property, New Look, with strongest over-indexing on TikTok (1.97× the country average). Demographically, the Customer audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Customer fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.9 |
| Estimated audience size | 6,330,690 |
Audience persona
The typical Customer fan in France is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 1.97× | Internet & Social Media |
| Real property | 2.42× | Home & Garden |
| New Look | 10.42× | Fashion & Accessoires |
| Broadcasting of sports events | 5.51× | Movies & TV |
| Google News | 1.86× | News |
| Fine-art photography | 3.55× | Technology & Electronics |
| Improvisation | 4.49× | Music & Radio |
| Hackers | 13.97× | Movies & TV |
| Lidl | 1.5× | Shopping |
| Livemusic | 2.77× | Music & Radio |
| Free Mobile | 1.81× | Technology & Electronics |
| Conforama | 1.51× | Home & Garden |
| Crédit Mutuel | 1.61× | Business & Career |
| Google Photos | 3.07× | Technology & Electronics |
| Indeed.com | 1.57× | Business & Career |
| Travel photography | 2.27× | Technology & Electronics |
| Hairstyle | 1.53× | Beauty & Wellness |
| Kitchen garden | 3.13× | Home & Garden |
| Cardiology | 5.91× | Health |
| Home Appliances | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.48 |
| Mindfulness | BALANCE | 1.44 |
| Travelling | THRILL | 1.27 |
| Creativity | OPEN | 1.23 |
| Extroversion | THRILL | 1.23 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
See Customer audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.