A data profile of the people who buy, follow and care about Customer in France — modelled from more than twelve digital signal sources. Customer has an estimated audience of 6,330,690 people in France.
Customer has an estimated audience of 6,330,690 people in France. 56.9% are female, 43.1% are male, average age 40.9. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (196.59× the country average).
Demographically, the Customer audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Customer fan in France is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Customer profile in France.
56.9% are female, 43.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.9 |
| Estimated audience size | 6,330,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Customer audience comes from France.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 196.59× | ||
| 02 | Selfridges | Shopping | 194.80× | ||
| 03 | Christmas Gift | Kids & Family | 35.32× | ||
| 04 | Christmas tree | Kids & Family | 23.25× | ||
| 05 | Kitchen garden | Home & Garden | 17.49× | ||
| 06 | Dentistry | Business & Career | 15.42× | ||
| 07 | Broadcasting of sports events | Movies & TV | 15.06× | ||
| 08 | Zoom lens | Technology & Electronics | 13.95× | ||
| 09 | Breast Cancer awareness | Health | 13.52× | ||
| 10 | Girl power | Politics & Society | 11.57× | ||
| 11 | Hormone | Health | 11.30× | ||
| 12 | New Testament | Politics & Society | 8.74× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 8.26× | ||
| 14 | Sustainable products | Politics & Society | 7.25× | ||
| 15 | Burnout (psychology) | Health | 6.56× | ||
| 16 | Improvisation | Music & Radio | 6.21× | ||
| 17 | Real property | Home & Garden | 2.30× | ||
| 18 | Take-out | Food & Beverages | 2.01× | ||
| 19 | Indeed.com | Business & Career | 1.95× | ||
| 20 | Internet & Social Media | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.44× | |
| Career Orientation | POWER | 1.87× | |
| Quality Awareness | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.82× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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