Customer Audience in Germany
Customer has an estimated audience of 9,101,233 people in Germany. 52.8% are female, 47.2% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, Western Union, Transfermarkt, German television comedy.
The average Customer fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, Western Union, with strongest over-indexing on Tagesschau (2.76× the country average). Demographically, the Customer audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Customer fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 39.4 |
| Estimated audience size | 9,101,233 |
Audience persona
The typical Customer fan in Germany is balanced, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,141,394 | 1.08× |
| Bayern | 1,760,193 | 1.2× |
| Baden-Württemberg | 1,444,512 | 1.16× |
| Hessen | 1,086,499 | 1.57× |
| Niedersachsen | 793,430 | 0.9× |
| Berlin | 527,469 | 1.3× |
| Rheinland-Pfalz | 427,428 | 0.94× |
| Sachsen | 412,576 | 0.92× |
| Schleswig-Holstein | 299,516 | 0.92× |
| Hamburg | 255,752 | 1.24× |
| Brandenburg | 229,895 | 0.81× |
| Thüringen | 191,175 | 0.82× |
| Sachsen-Anhalt | 183,250 | 0.78× |
| Mecklenburg-Vorpommern | 119,070 | 0.69× |
| Saarland | 78,207 | 0.7× |
| Bremen | 75,918 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.76× | Movies & TV |
| Satire | 6.18× | Literature |
| Western Union | 5.27× | Business & Career |
| Transfermarkt | 3.06× | Sports |
| German television comedy | 5.94× | Movies & TV |
| Real property | 4.01× | Home & Garden |
| Pets | 1.58× | Pets & Animals |
| Jennifer Love Hewitt | 7.74× | Movies & TV |
| Country rap | 4.54× | Music & Radio |
| Do it yourself (DIY) | 1.72× | Home & Garden |
| Ryanair | 1.99× | Travel & Leisure |
| Headphones | 4.17× | Technology & Electronics |
| Automobiles | 1.58× | Cars & Mobility |
| Art exhibition | 2.97× | Arts & Culture |
| Arnold Schwarzenegger | 4.71× | Movies & TV |
| Allgäu | 4.39× | Travel & Leisure |
| Felix Baumgartner | 3.37× | Sports |
| FIS Alpine Ski World Cup | 5.37× | Sports |
| Westdeutscher Rundfunk | 2.57× | Movies & TV |
| Sports betting | 4.57× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Pet Ownership | JOY | 1.26 |
| DIY Mentality | THRILL | 1.26 |
| Sports Activity | POWER | 1.26 |
| Sustainability | BALANCE | 1.23 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
See Customer audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Customer have in Germany?
Customer has an estimated audience of 9,101,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Customer fans?
52.8% of Customer fans are female, 47.2% are male, with an average age of 39.4 years.
Which brands do Customer fans like most?
Customer fans show strongest brand affinity for Tagesschau (2.76×), Satire (6.18×), and Western Union (5.27×) over the country average.
Where do Customer fans live in Germany?
Customer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,141,394), Bayern (reach 1,760,193), and Baden-Württemberg (reach 1,444,512). These three regions account for the largest share of the active audience.
What other brands do Customer fans also like?
Beyond Customer itself, the audience over-indexes on Satire (6.18×), Western Union (5.27×), Transfermarkt (3.06×), and German television comedy (5.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.