A data profile of the people who buy, follow and care about Customer in Ireland — modelled from more than twelve digital signal sources. Customer has an estimated audience of 1,382,129 people in Ireland.
Customer has an estimated audience of 1,382,129 people in Ireland. 58.8% are female, 41.2% are male, average age 42.7.
Demographically, the Customer audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Career Orientation.
The key figures that characterise the Customer profile in Ireland.
58.8% are female, 41.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.7 |
| Estimated audience size | 1,382,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Customer audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.14× | |
| Career Orientation | POWER | 1.13× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Extroversion | THRILL | 0.92× | |
| Mindfulness | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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