A data profile of the people who buy, follow and care about Customer in Switzerland — modelled from more than twelve digital signal sources. Customer has an estimated audience of 1,499,494 people in Switzerland.
Customer has an estimated audience of 1,499,494 people in Switzerland. 54.6% are female, 45.4% are male, average age 42.4. Top brand affinities: Hornbach, Real property, Swiss International Air Lines, Transfermarkt, Psychology.
Top brand affinities include Hornbach, Real property, Swiss International Air Lines, with strongest over-indexing on Hornbach (2.14× the country average).
Demographically, the Customer audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Design Affinity.
The typical Customer fan in Switzerland is balanced, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Customer profile in Switzerland.
54.6% are female, 45.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 42.4 |
| Estimated audience size | 1,499,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Customer audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sixt | Cars & Mobility | 3.85× | ||
| 02 | Real property | Home & Garden | 2.71× | ||
| 03 | Western Union | Business & Career | 2.49× | ||
| 04 | Transfermarkt | Sports | 2.41× | ||
| 05 | Viral video | Internet & Social Media | 2.41× | ||
| 06 | Hornbach | Shopping | 2.14× | ||
| 07 | Charity and causes | Business & Career | 1.99× | ||
| 08 | Instant messaging | Internet & Social Media | 1.93× | ||
| 09 | Drop shipping | Shopping | 1.79× | ||
| 10 | Lodging | Travel & Leisure | 1.71× | ||
| 11 | Wikipedia | Internet & Social Media | 1.60× | ||
| 12 | Electronics | Technology & Electronics | 1.60× | ||
| 13 | Kitchen | Home & Garden | 1.55× | ||
| 14 | Canada | Travel & Leisure | 1.55× | ||
| 15 | Festival | Music & Radio | 1.55× | ||
| 16 | Hairstyle | Beauty & Wellness | 1.54× | ||
| 17 | Psychology | Business & Career | 1.53× | ||
| 18 | Happiness | Health | 1.53× | ||
| 19 | Swiss International Air Lines | Travel & Leisure | 1.52× | ||
| 20 | Dogs | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Design Affinity | PREMIUM | 1.50× | |
| Indulgence | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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