A data profile of the people who buy, follow and care about Customer in Colombia — modelled from more than twelve digital signal sources. Customer has an estimated audience of 2,591,769 people in Colombia.
Customer has an estimated audience of 2,591,769 people in Colombia. 53.3% are female, 46.7% are male, average age 36.1. Top brand affinities: Career development, Employment website, Employment agency, Smoked meat, Private equity.
Top brand affinities include Career development, Employment website, Employment agency, with strongest over-indexing on Career development (1.77× the country average).
Demographically, the Customer audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Design Affinity.
The typical Customer fan in Colombia is balanced, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Career development.
The key figures that characterise the Customer profile in Colombia.
53.3% are female, 46.7% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 36.1 |
| Estimated audience size | 2,591,769 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Customer audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Career development | Business & Career | 1.77× | ||
| 02 | DHL Express | Business & Career | 1.68× | ||
| 03 | Customer satisfaction | Business & Career | 1.68× | ||
| 04 | Deliveroo | Food & Beverages | 1.63× | ||
| 05 | Thermomix | Home & Garden | 1.62× | ||
| 06 | Antique shop | Home & Garden | 1.61× | ||
| 07 | Weber Grills | Home & Garden | 1.61× | ||
| 08 | Made.com | Home & Garden | 1.61× | ||
| 09 | Employment agency | Business & Career | 1.59× | ||
| 10 | Lavazza | Food & Beverages | 1.57× | ||
| 11 | Jamie Oliver | Food & Beverages | 1.57× | ||
| 12 | Arc'teryx | Fashion & Accessoires | 1.54× | ||
| 13 | Kartell | Home & Garden | 1.54× | ||
| 14 | Employment website | Business & Career | 1.52× | ||
| 15 | Private equity | Business & Career | 1.52× | ||
| 16 | Calzedonia | Fashion & Accessoires | 1.52× | ||
| 17 | Special K | Food & Beverages | 1.51× | ||
| 18 | Smoked meat | Food & Beverages | 1.50× | ||
| 19 | Blumenfans | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.65× | |
| Design Affinity | PREMIUM | 1.32× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.66× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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