A data profile of the people who buy, follow and care about Customer in Norway — modelled from more than twelve digital signal sources. Customer has an estimated audience of 1,237,024 people in Norway.
Customer has an estimated audience of 1,237,024 people in Norway. 54.0% are female, 46.0% are male, average age 44.2. Top brand affinities: Biltema, KappAhl, Ticketmaster, Innovation, Swimming pool.
Top brand affinities include Biltema, KappAhl, Ticketmaster, with strongest over-indexing on Biltema (1.94× the country average).
Demographically, the Customer audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Customer fan in Norway is balanced, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Customer profile in Norway.
54.0% are female, 46.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 44.2 |
| Estimated audience size | 1,237,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Customer audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smoked meat | Food & Beverages | 4.18× | ||
| 02 | Biltema | Business & Career | 1.94× | ||
| 03 | Steak | Food & Beverages | 1.94× | ||
| 04 | Eurojackpot | Games | 1.94× | ||
| 05 | White wine | Food & Beverages | 1.94× | ||
| 06 | Home shopping | Shopping | 1.94× | ||
| 07 | Samsung Galaxy | Technology & Electronics | 1.94× | ||
| 08 | Le Creuset | Home & Garden | 1.94× | ||
| 09 | Heat pump | Home & Garden | 1.92× | ||
| 10 | Mamma Mia! | Movies & TV | 1.89× | ||
| 11 | Winery | Food & Beverages | 1.86× | ||
| 12 | Milan | Travel & Leisure | 1.85× | ||
| 13 | Hamburger | Food & Beverages | 1.80× | ||
| 14 | Innovation | Business & Career | 1.76× | ||
| 15 | Hoodie | Fashion & Accessoires | 1.72× | ||
| 16 | Hemnet | Home & Garden | 1.68× | ||
| 17 | Swimming pool | Sports | 1.67× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.61× | ||
| 19 | Ticketmaster | Travel & Leisure | 1.61× | ||
| 20 | Renting | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.32× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Urban Lifestyle | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Pet Ownership | JOY | 0.90× | |
| Extroversion | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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