A data profile of the people who buy, follow and care about Customer in Sweden — modelled from more than twelve digital signal sources. Customer has an estimated audience of 2,033,614 people in Sweden.
Customer has an estimated audience of 2,033,614 people in Sweden. 52.7% are female, 47.3% are male, average age 44.0. Top brand affinities: Elgiganten, Real property, Vattenfall, Financial services, Fiction books.
Top brand affinities include Elgiganten, Real property, Vattenfall, with strongest over-indexing on Elgiganten (1.73× the country average).
Demographically, the Customer audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Customer fan in Sweden is balanced, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Customer profile in Sweden.
52.7% are female, 47.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 44.0 |
| Estimated audience size | 2,033,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Customer audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bourbon whiskey | Food & Beverages | 2.43× | ||
| 02 | Real property | Home & Garden | 2.23× | ||
| 03 | Viral video | Internet & Social Media | 2.13× | ||
| 04 | News magazine | News | 2.11× | ||
| 05 | Linux | Technology & Electronics | 1.96× | ||
| 06 | Vattenfall | Home & Garden | 1.93× | ||
| 07 | Financial services | Business & Career | 1.93× | ||
| 08 | Germany | Travel & Leisure | 1.83× | ||
| 09 | Internet & Social Media | 1.81× | |||
| 10 | First-person shooter games | Games | 1.77× | ||
| 11 | Elgiganten | Shopping | 1.73× | ||
| 12 | Allsvenskan | Sports | 1.70× | ||
| 13 | Charity and causes | Business & Career | 1.69× | ||
| 14 | Fiction books | Literature | 1.62× | ||
| 15 | University | Business & Career | 1.61× | ||
| 16 | Hornbach | Shopping | 1.60× | ||
| 17 | Science fiction movies | Movies & TV | 1.57× | ||
| 18 | Gambling | Games | 1.56× | ||
| 19 | Self-awareness | Health | 1.55× | ||
| 20 | Lunch | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Career Orientation | POWER | 1.27× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Mindfulness | BALANCE | 0.98× | |
| Pet Ownership | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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