A data profile of the people who buy, follow and care about Customer in Indonesia — modelled from more than twelve digital signal sources. Customer has an estimated audience of 4,726,754 people in Indonesia.
Customer has an estimated audience of 4,726,754 people in Indonesia. 44.3% are female, 55.7% are male, average age 34.9. Top brand affinities: Subway, Sustainable energy, Etsy, Vehicle leasing, Photovoltaics.
Top brand affinities include Subway, Sustainable energy, Etsy, with strongest over-indexing on Subway (1.69× the country average).
Demographically, the Customer audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality.
The typical Customer fan in Indonesia is more male, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Subway.
The key figures that characterise the Customer profile in Indonesia.
44.3% are female, 55.7% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 34.9 |
| Estimated audience size | 4,726,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Customer audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saeco | Home & Garden | 1.82× | ||
| 02 | Subway | Food & Beverages | 1.69× | ||
| 03 | Citroën C4 | Cars & Mobility | 1.67× | ||
| 04 | Vehicle leasing | Cars & Mobility | 1.65× | ||
| 05 | Julia Roberts | Movies & TV | 1.65× | ||
| 06 | Gorenje | Home & Garden | 1.65× | ||
| 07 | Kentucky Derby | Sports | 1.58× | ||
| 08 | Photovoltaics | Home & Garden | 1.57× | ||
| 09 | Citroën C5 | Cars & Mobility | 1.57× | ||
| 10 | Reuse | Home & Garden | 1.56× | ||
| 11 | Citroën Berlingo | Cars & Mobility | 1.56× | ||
| 12 | Helly Hansen | Fashion & Accessoires | 1.54× | ||
| 13 | Etsy | Fashion & Accessoires | 1.52× | ||
| 14 | Deep learning | Technology & Electronics | 1.52× | ||
| 15 | Sustainable energy | Home & Garden | 1.51× | ||
| 16 | Jean-Michel Jarre | Music & Radio | 1.51× | ||
| 17 | Skis Rossignol | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.25× | |
| DIY Mentality | THRILL | 1.23× | |
| Career Orientation | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Indulgence | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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