A data profile of the people who buy, follow and care about Customer in Australia — modelled from more than twelve digital signal sources. Customer has an estimated audience of 6,169,041 people in Australia.
Customer has an estimated audience of 6,169,041 people in Australia. 57.6% are female, 42.4% are male, average age 42.4. Top brand affinities: Real property, Innovation, Blanket, Bed sheet, Hypermarket.
Top brand affinities include Real property, Innovation, Blanket, with strongest over-indexing on Real property (1.72× the country average).
Demographically, the Customer audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Customer fan in Australia is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Customer profile in Australia.
57.6% are female, 42.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 42.4 |
| Estimated audience size | 6,169,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Customer audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daiso | Fashion & Accessoires | 2.29× | ||
| 02 | Argentina national football team | Sports | 2.29× | ||
| 03 | Grammarly | Business & Career | 2.18× | ||
| 04 | Google News | News | 2.00× | ||
| 05 | Sake | Food & Beverages | 1.98× | ||
| 06 | BBC Sport | Sports | 1.85× | ||
| 07 | Innovation | Business & Career | 1.79× | ||
| 08 | Real property | Home & Garden | 1.72× | ||
| 09 | Duvet | Home & Garden | 1.71× | ||
| 10 | Rowan Atkinson | Movies & TV | 1.69× | ||
| 11 | Hypermarket | Shopping | 1.66× | ||
| 12 | Sharon Stone | Movies & TV | 1.66× | ||
| 13 | Ramen | Food & Beverages | 1.58× | ||
| 14 | Blanket | Home & Garden | 1.56× | ||
| 15 | Bed sheet | Home & Garden | 1.55× | ||
| 16 | Le Creuset | Home & Garden | 1.52× | ||
| 17 | Bored Panda | Internet & Social Media | 1.51× | ||
| 18 | Western Union | Business & Career | 1.51× | ||
| 19 | ShopBack | Shopping | 1.51× | ||
| 20 | Convenience food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Quality Awareness | PREMIUM | 1.18× | |
| Urban Lifestyle | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Social Media Usage | JOY | 0.95× | |
| Sports Activity | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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