Rascasse Audience Intelligence

TradingView Target Market in South Africa

A data profile of the people who buy, follow and care about TradingView in South Africa — modelled from more than twelve digital signal sources. TradingView has an estimated audience of 1,868,061 people in South Africa.

#1among Broker / Crypto in South Africa
#21among Brand in South Africa
#55in Business & Career

TradingView has an estimated audience of 1,868,061 people in South Africa. 30.6% are female, 69.4% are male, average age 34.6. Top brand affinities: Bitcoin, Ethereum, Forex Online Trading, Passive income, Cryptocurrency.

Top brand affinities include Bitcoin, Ethereum, Forex Online Trading, with strongest over-indexing on Bitcoin (8.52× the country average).

Demographically, the TradingView audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

The typical TradingView fan in South Africa is more male, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Bitcoin.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the TradingView profile in South Africa.

Audience size
1.9M
in South Africa
Gender
30.6%
69.4% male
Age
34.6
average years
Country rank
#344
Brand in South Africa
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TradingView

30.6% are female, 69.4% are male, average age 34.6.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for TradingView audience in South Africa
MetricValue
Female30.6%
Male69.4%
Average age34.6
Estimated audience size1,868,061
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the TradingView audience in South Africa
Age bracketShare%
16-1933%
20-2923%
30-3916%
40-4911%
50+17%
Fig. 04

Worldwide distribution

1.6%

of the worldwide TradingView audience comes from South Africa.

Worldwide audience distribution share by country for TradingView
CountryShare
India13.0%
United States9.6%
China5.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TradingView audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TradingView audience
#·InterestCategoryAffinity×
01EthereumBusiness & Career10.82×
02BitcoinBusiness & Career8.52×
03Block chain (database)Technology & Electronics8.27×
04Day traderBusiness & Career7.52×
05Forex Online TradingBusiness & Career5.18×
06CryptocurrencyTechnology & Electronics5.05×
07Passive incomeBusiness & Career3.82×
08Exchange-traded fundBusiness & Career3.70×
09Money managementBusiness & Career3.60×
10NASDAQBusiness & Career3.18×
11Stock marketBusiness & Career2.93×
12Asset managementBusiness & Career2.37×
13Elon MuskBusiness & Career2.34×
14InnovationBusiness & Career2.25×
15BrokerBusiness & Career2.05×
16Drop shippingShopping1.70×
17Sustainable energyHome & Garden1.61×
18Mobile paymentBusiness & Career1.60×
19Sports bettingGames1.58×
20LinkedInInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TradingView audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by TradingView audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.43×
Career OrientationPOWER1.80×
IndulgenceJOY1.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by TradingView audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Price SensitivityPREMIUM0.74×
Family OrientationCONSERVATISM0.83×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for TradingView. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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