A data profile of the people who buy, follow and care about Newcast in South Africa — modelled from more than twelve digital signal sources. Newcast has an estimated audience of 2,304,537 people in South Africa.
Newcast has an estimated audience of 2,304,537 people in South Africa. 50.0% are female, 50.0% are male, average age 40.1. Top brand affinities: Crocs, Innovation, Birkenstock, Department store, Anne Hathaway.
Top brand affinities include Crocs, Innovation, Birkenstock, with strongest over-indexing on Crocs (1.79× the country average).
Demographically, the Newcast audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Career Orientation.
The typical Newcast fan in South Africa is balanced, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Crocs.
The key figures that characterise the Newcast profile in South Africa.
50.0% are female, 50.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 40.1 |
| Estimated audience size | 2,304,537 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Newcast audience comes from South Africa.
| Country | Share |
|---|---|
| United Kingdom | 23.7% |
| Brazil | 12.7% |
| United States | 10.4% |
The strongest cross-interests of the Newcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 5.27× | ||
| 02 | Cannes Film Festival | Movies & TV | 4.01× | ||
| 03 | Alpine skiing | Sports | 3.27× | ||
| 04 | Malt whisky | Food & Beverages | 3.19× | ||
| 05 | Anne Hathaway | Movies & TV | 3.17× | ||
| 06 | Tom Hardy | Movies & TV | 2.91× | ||
| 07 | Prosecco | Food & Beverages | 2.86× | ||
| 08 | Birkenstock | Fashion & Accessoires | 2.85× | ||
| 09 | Turkish Airlines | Travel & Leisure | 2.65× | ||
| 10 | Hostel | Travel & Leisure | 2.54× | ||
| 11 | Škoda Auto | Cars & Mobility | 2.43× | ||
| 12 | Mineral water | Food & Beverages | 2.09× | ||
| 13 | British Airways | Travel & Leisure | 2.06× | ||
| 14 | Single malt whisky | Food & Beverages | 2.06× | ||
| 15 | Department store | Shopping | 1.97× | ||
| 16 | Crocs | Fashion & Accessoires | 1.79× | ||
| 17 | Museum | Arts & Culture | 1.71× | ||
| 18 | Innovation | Business & Career | 1.64× | ||
| 19 | Emirates | Travel & Leisure | 1.64× | ||
| 20 | Strategy games | Games | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.49× | |
| Career Orientation | POWER | 1.44× | |
| Sports Activity | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.75× | |
| Risk Appetite | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Newcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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