A data profile of the people who buy, follow and care about Newcast in Australia — modelled from more than twelve digital signal sources. Newcast has an estimated audience of 1,928,329 people in Australia.
Newcast has an estimated audience of 1,928,329 people in Australia. 65.8% are female, 34.2% are male, average age 41.7. Top brand affinities: Do it yourself (DIY), Peter Alexander, Wikipedia, Natural skin care, Local food.
Top brand affinities include Do it yourself (DIY), Peter Alexander, Wikipedia, with strongest over-indexing on Do it yourself (DIY) (1.92× the country average).
Demographically, the Newcast audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Newcast fan in Australia is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Newcast profile in Australia.
65.8% are female, 34.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 41.7 |
| Estimated audience size | 1,928,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Newcast audience comes from Australia.
| Country | Share |
|---|---|
| United Kingdom | 23.7% |
| Brazil | 12.7% |
| United States | 10.4% |
The strongest cross-interests of the Newcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public security | Politics & Society | 3.31× | ||
| 02 | Balenciaga | Fashion & Accessoires | 3.23× | ||
| 03 | Burberry | Fashion & Accessoires | 3.05× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.89× | ||
| 05 | Nail salon | Beauty & Wellness | 2.82× | ||
| 06 | Cartier | Fashion & Accessoires | 2.79× | ||
| 07 | Wikipedia | Internet & Social Media | 2.53× | ||
| 08 | Luxury real estate | Business & Career | 2.24× | ||
| 09 | Fast casual restaurants | Food & Beverages | 2.17× | ||
| 10 | Chanel | Fashion & Accessoires | 2.15× | ||
| 11 | Gucci | Fashion & Accessoires | 2.15× | ||
| 12 | Sephora | Shopping | 2.05× | ||
| 13 | Local food | Food & Beverages | 2.03× | ||
| 14 | Peter Alexander | Music & Radio | 1.96× | ||
| 15 | H&M | Shopping | 1.93× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.92× | ||
| 17 | Designer clothing | Fashion & Accessoires | 1.85× | ||
| 18 | Animal rights | Politics & Society | 1.82× | ||
| 19 | Uniqlo | Shopping | 1.59× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.58× | |
| DIY Mentality | THRILL | 1.55× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Newcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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